Pagoda Njirimara Ụlọ Ọrụ by 1983Asia is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Igwe in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

IgweEserese· 2020

Pagoda Njirimara Ụlọ Ọrụ

by 1983Asia

Client: 1983Asia

Ihe Nrite A' Design Award nke Igwe Winner in Eserese Category

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Colors

The Design

About Pagoda Njirimara Ụlọ Ọrụ

Pagoda bụ njirimara ụlọ ọrụ e mepụtara maka ụlọ ọrụ mkpụrụ osisi China. Njirimara a ka ewuru gburugburu anụ ojii abụọ e ji dịka ihe nnọchite anya, nke e bu ụzọ sere n'ime peesụl tupu e wee mepụtazie ya site n'ngwa nrụpụta dijitalụ. A họọrọ anụ ojii n'ihi na ha jikọtara ha na mkpụrụ osisi n'ọdịbendị ndị China, ebe ha bụkwa ihe ngosi amamihe na obi ike. Ihe nnọchite anya ndị a na-agba egwú gafere oge anọ nke afọ, ebe okooko osisi gbara ha gburugburu na-agbanwe dịka mmetụta ọ bụla dị. Agba ndị e ji mee ihe na-egosi okooko osisi, oge nke afọ, na okike. N'ịbanye akwụkwọ e ji ihe mkpuchi na-egbuke egbuke (ultraviolet coating) na nrịbama ọkụ (hot stamping). Ebumnuche ya bụ igosipụta ọdịbendị Eshia site n'ịsọpụrụ ndụ okike.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Pagoda Njirimara Ụlọ Ọrụ meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Pagoda Njirimara Ụlọ Ọrụ ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Pagoda Njirimara Ụlọ Ọrụ maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Pagoda is a fruit industry enterprise, as designer of their brand and mascot. 1983ASIA developed main characters based on unique Chinese culture. The characters are respectful of natural life and the gifts provided by nature. For example, monkey and peach have close natural relationship in Chinese culture. The unique color use and mascot design in this project were generated from Chinese culture.
Dimensions & Packaging: UV, hot stamping
Tags: Package design, totem, traditional culture, Asian design, fruits
Production Technology: 1983ASIA designed mascot graphic (the monkeys) from pencil draft. There are many monkey characters within the industry, and what 1983ASIA designed is not blindly follow mainstream ideas. 1983ASIA combined unique and aesthetic ideas, and transferred the draft on softwares such as AI and PS. The colour in this project is impressive because it carries deep meaning elements such as flowers, seasons and natural so on. Those elements expressed by printing technology such as UV.
Design Challenge: The Pagoda brand includes three aspects which give a window into its products for the consumer. From product, to living and concept, these three dimensions explain how Pagoda respects the environment, looks after the land, and builds up an ecosystem which focuses on its costumers. Those dimensions above all need to be delivered to customers smoothly rather than force them to believe. Even there were many elements, however, 1983ASIA developed two cute and lovely characters to help the brand demonstrate those ideas.
Research: Chinese symbol and totem research
Inspiration: Pagoda is a Chinese enterprise which produce fruits. 1983ASIA did research in Chinese culture and semiology, and choose monkey as mascot character. Fruits are correlated with the monkey. Monkey symbolizes wisdom and courage in China. As Asian designers, 1983ASIA wants to show world the beauty of Asian culture through design methods.
Project Duration: this project finished in end of 2017 in Shenzhen China
Operation Flow: Monkeys are correlated with the fruits, in this project, they dance in each of the four seasons, and flowers change with emotion. Grass and wood represent the seasons and flowers look forward to producing their fruits. Flowers are the symbol of a happy life, and also the expectation that nature harvest fruit. In a farming society, people use dance to communicate with the heavens and the earth, praying for a natural abundance every year, which has become popular around the world. 1983ASIA turned this joyful and beautiful art form into a part of farming aesthetics.
Patents: 1983ASIA
Team Members: Yao
Susu
Fang Yu Qing
Jemay Ho
Zhou Xiao Jie
Image Credits: 1983ASIA