Yau Sik San Nhazi Akara Ahia by 1983Asia

Yau Sik San Nhazi Akara Ahia by 1983Asia is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Igwe in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

IgweEserese· 2020

Yau Sik San Nhazi Akara Ahia

by 1983Asia

Client: 1983Asia

Ihe Nrite A' Design Award nke Igwe Winner in Eserese Category

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Colors

The Design

About Yau Sik San Nhazi Akara Ahia

Yau Sik San bụ nhazi akara ahia e mepụtara maka otu akara ahia nri ndị Guangdong. Njirimara ahụ ka e wuru gburugburu Chi nke Nri, onye sitere n'okwukwe ndị ochie ndị China nke jikọtara ya na uwe, nri, ọgọdị na ogologo ndụ. A na-eji mkpụrụedemede ndị China (calligraphy) maka aha akara ahia ahụ iji gosipụta àgwà mpaghara Guangdong. Ngwakọta agba ndị ọdịnala na-akwado onyonyo a na-ahụ anya. A na-eji akwụkwọ pụrụ iche na-e bipụta ihe, UV, ịkwa akwa, ibipụta na-emeghachi omume (reactive printing) na ịkanye ọkụ (hot stamping) mepụta ngwungwu ahụ. Ebumnuche ya bụ igosipụta kwalitere nri ahụ site n'akụkọ omenaala.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Yau Sik San Nhazi Akara Ahia meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Yau Sik San Nhazi Akara Ahia ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Yau Sik San Nhazi Akara Ahia maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This branding design project based on a great ambition which is to bring essence of Guangdong cuisines to each diner. 1983ASIA developed God of Cookery from ancient Chinese spirit, which is packed with clothing food, luck and longevity. Also, 1983ASIA designed Yau sik san by using Chinese calligraphy to express the regional feature. The most unique point in the project is the characters were based on Guangdong regional culture.
Dimensions & Packaging: Specialty paper printing, UV, embroidery, reactive printing and hot stamping
Tags: Package design, food, traditional culture, Asian design
Production Technology: 1983ASIA abstracted the image of God of Cookery from story and combined with Chinese calligraphy. The combination of the Chinese food culture with visual image to impress people, and changed the good flavor slogan into a meaningful story. 1983ASIA designed this project through softwares such as AI and PS, and print by using specialty paper to express the idea.
Design Challenge: God of cookery is a virtual role but known by most of people, therefore the challenge was design a visual image of God of cookery and make people understand the image.
Research: Chinese traditional culture
Inspiration: Chinese ancient spirit God of Cookery are the inspiration source for our design this time. Also, the brand invite Mr. Tsai Lan, as known as God of Cookery in this generation, to serve as food supervisor. This can be said to complement each other and highlight the charm of food culture.
Project Duration: When most people think about the food brand, they will try to impress people from the taste perspective or material quality. However, Tsai Lan serve as Yau sik san food supervisor, which help us find a new perspective to transform the ideas to people. We connected God of cookery and Professional cook of Guangdong Food to complement each other, which make people feel trust in this brand.
Operation Flow: This project has religious insight to impress people, which is a new perspective to express the quality of product. Many people believe Polytheism in Asia, therefore the image of God of cookery with traditional color combination bring the information to people.
Patents: 1983ASIA
Team Members: Susu
Yao
Fang Yu Qing
Jemay Ho
Zhou Xiao Jie
He Jing
Li Hong Yu
Image Credits: 1983ASIA