Light - Discovering Umbria Akwụkwọ Mbipụta Mkpụrụ Akwụkwọ by Paul Robb is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Bronz in Nhazi Mbipụta na Mgbasa Ozi Ebipụtara Competition Category.
BronzMbipụta· 2020
Light - Discovering Umbria Akwụkwọ Mbipụta Mkpụrụ Akwụkwọ
by Paul Robb
Client: Salt & Pepper
Ihe Nrite A' Design Award nke Bronz Winner in Mbipụta Category
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The Design
About Light - Discovering Umbria Akwụkwọ Mbipụta Mkpụrụ Akwụkwọ
Mgbe ala ọma jijiji ahụ mechara nke 2016, Umbria Region nke Italy chọrọ ka edozigharịrị nkwukọrịta ya. Ndepụta Ngwaahịa a bụ njem na-egosiputa ọdịbendị ọdịbendị nke mpaghara a na-amaghị. Edebere ibe akwụkwọ ngalaba nke ọ bụla na-elekwasị anya na ịkọwa akụkọ ahụ. Ọ bụ ezie na ọkachasị njem foto nke ìhè na ọdịnala a na-adịghị ahụ anya, ejirila akụkụ ederede nke katalọgụ ahụ wee mee ka akụkọ akụkọ ahụ gharazie.
The Recognition
About the Ihe Nrite A' Design Award nke Bronz
Light - Discovering Umbria Akwụkwọ Mbipụta Mkpụrụ Akwụkwọ meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Light - Discovering Umbria Akwụkwọ Mbipụta Mkpụrụ Akwụkwọ ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Light - Discovering Umbria Akwụkwọ Mbipụta Mkpụrụ Akwụkwọ na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Dynamically anchoring the catalogs are two bespoke typefaces. The first font is three different combinations. Inspired from concealing and reflect the words with controlled randomness emulating the lighting situations in continual flux. The same word yields different combinations each time creating a rhythmic pattern.
The second font was inspired by shadows within the photographs and the idea of expanding light. Each letter is extended characterizing the long-drawn shadows. - Dimensions & Packaging
- Cover: Fedrigoni sirio black black gr. 290
Internal pages: Fedrigoni arco design da gr. 140 - Tags
- Type/Font Design, Identity design, Catalog, Photography, Typography
- Production Technology
- Volume: 256 pages
Cover: Silkscreen printing
Internal pages: 4 color offset - Design Challenge
- Having been affected by the earthquake of 2016, these catalogs explore and celebrate the cultural unseen beauty of the region of Umbria. The catalog accompanies the traveling exhibition, used to demonstrate how little of the cultural heritage was affected by the earthquake and to dispel misrepresented ideas in the press.
- Research
- All areas of the Umbrian territory were visited and researched by the journalist, Cristiana Mapelli. Developing the story from the local population we were able to discover places only they knew, exposing cultural elements not on the normal visitors itineraries.
- Inspiration
- The catalogs explore the links between photography light and shadow within the confines for the rich local cultural heritage, a photographic journey of the territory and juxtaposes custom typefaces and contemporary layout.
- Project Duration
- Design and Art direction from November 2018 to January 2019, Umbria, Perugia
- Operation Flow
- The book was developed as a marketing and branding territorial advertising piece. We were approached to identify and refocus and create a marketing tool to requalify and reinforced an optimistic public perception of the region. Only 7% of the territory was damaged by the earthquake but reported in the press as being 100% damaged, the concept was to reinforce the brand reputation and demonstrate to the territory.
The project has been shortlisted to the Italian ADI Design Index - Compasso d’oro 2020 and won Gold at the Novum Awards 2019 and Sustainable design of the year at the Novum Awards 2019. - Team Members
- Designer & Art Direction: Paul Henry Robb
Type design: Paul Henry Robb
Designer: Moira Bartoloni
Animator: Tommaso Calderini
Audio: Paul Henry Robb
Photography: Marco Giugliarelli
Copy: Cristiana Mapelli - Image Credits
- Photography copyright, Paul Robb & Marco Giugliarelli
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