Joy Igwe Ịgwakọta Aka by Yasemin Ulukan is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Bronz in Nhazi Ngwá Ụlọ Eji Eme Ihe Competition Category.

BronzNgwá Ụlọ Eji Eme Ihe· 2020

Joy Igwe Ịgwakọta Aka

by Yasemin Ulukan

Client: Senur Elektrik Motorları San Tic AS, Brand Name: Arnica

Ihe Nrite A' Design Award nke Bronz Winner in Ngwá Ụlọ Eji Eme Ihe Category

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The Design

About Joy Igwe Ịgwakọta Aka

Site na nhazi bọtịnụ ya nke dabara nke ọma na njide ya dị mma, Joy na-emezu ihe niile a tụrụ anya n'aka igwe ịgwakọta aka dị oke mma. Moto 1200-watt nke ụdị a nke nwere nhazi ọsọ ọkwa abụọ na-arụ ọrụ ịgwakọta n'oge dị mkpụmkpụ n'ụzọ dị irè. N'ihi akụrụngwa ịgwakọta ígwè anaghị agba nchara ya, ọ nwere ike ịkụchaa na ịgwepịa mkpụrụ osisi na akwụkwọ nri n'ụzọ dị mfe na-enweghị ịfesa gburugburu. N'ihi ihe ịkpali okpukpu abụọ na akpa igwe ịkpụcha mma abụọ ya, ma arụmọrụ ngwaahịa ahụ na obi ụtọ nke itinye oge n'ebe esi nri abawanyela okpukpu abụọ.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Joy Igwe Ịgwakọta Aka meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Joy Igwe Ịgwakọta Aka ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Joy Igwe Ịgwakọta Aka na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Joy blender allows you to easily perform your whisking, chopping and shredding tasks ,thanks to its ergonomic design and technical features. With its stainless steel blades , double beater unit and extra durable bowl, many recipes can be prepared in seconds. The Joy Hand Blender Set stands out with its practical details and elegant look. Easy-to-grip handle and Easytouch buttons make your work easier in the kitchen with dishwasher-safe accessories.
Dimensions & Packaging: Gift box dimensions 20cm x14cmx 43cm
Tags: hand, blender , ergonomy , chopper , mixer
Production Technology: Safe Food Contact Materials are used in all stages of the production.
Design Challenge: We have to ensure that on off and speed adjustment button is placed on the most ergonomic spot that should be very easily operated but on the other hand it should not be operated by accident. It was a big challenge to meet the ergonomic needs with the safety standards.
Research: In the development phase of Joy , hundreds of prototypes for chopping system has been made and tested in the laboratories. As a result of those researches, the high efficient antisplash feature, which allows the materials blend homogeniously in a better way without splashing , has been developed . After the researches in R&D department, all parts of the blender are designed so that they can be assembled -reassembled very quickly and with a minimum error rate.
Inspiration: Joy brings a new approach to ergonomic features of the hand blenders.More than fifty prototypes were made and tested to ensure the most convenient way of gripping the motor unit. The Easytouch button gives the user to adjust the speed with one finger touch.
Project Duration: The project started in 2018 April in Istanbul and will be launched in market in June 2019
Operation Flow: The main body of the hand blender consists of two main parts. We used a specially designed 2k injection method for this product to be able to combine two different materials in one part. The soft touch material used on the upper side of the main body ensures a comfortable grip and gives a safe feeling.Also , thanks to the double tap button mechanism design, the user can choose between two different speed by pushing only one button.
Team Members: Senur Design Center