Butterfly Ọdụ Ọkụ Ụgbọ Elu by James Lee is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ụgbọ, Njem na Nnyefe Competition Category.

ỌlaọchaỤgbọ· 2020

Butterfly Ọdụ Ọkụ Ụgbọ Elu

by James Lee

Client: Butterfly Flexible Seating Solutions Limited

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ụgbọ Category

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The Design

About Butterfly Ọdụ Ọkụ Ụgbọ Elu

Butterfly bụ usoro ọdụ ụgbọ elu na-agbanwe agbanwe nke na-enye ohere ntughari n'etiti oche premium economy na ọdụ ndina larịị nke klas azụmahịa. Ọdụ Butterfly ọ bụla nwere oche abụọ na-ada azụ nke a họpụtara n'ụzọ dị iche iche, a na-ere oche abụọ ndị a ọnụ dị ka premium economy. Ndị na-eje ozi n'ime ụgbọ elu nwere ike ịtụgharị oche dị n'akụkụ windo iji mepụta ihe ndina n'akụkụ, na-emepụta ọdụ klas azụmahịa maka onye njem otu. Ịtụgharị oche dị n'akụkụ ụzọ kwa na-emepụta nnukwu elu larịị maka ihi ụra. Usoro a na-enye ndị na-arụ ọrụ ohere ịhazi ime ụgbọ elu ka ọ dabara na mgbanwe ọchịchọ ma jiri oghere ala rụọ ọrụ nke ọma.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Butterfly Ọdụ Ọkụ Ụgbọ Elu meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Butterfly Ọdụ Ọkụ Ụgbọ Elu ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Butterfly Ọdụ Ọkụ Ụgbọ Elu bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Butterfly is a flexible aircraft seating system that allows instant transformation between premium economy and business class flatbed suites. The concept enables operators to adjust their cabin configuration to real-time market changes, allowing them to make efficient use of valuable floor-space, increase aircraft utilization and reduce business risk. It also gives passengers new ways to configure their own space, whether it is a cosy private retreat or a family-friendly social space.
Tags: Aircraft Seating, Flexibility, Transform, Airline, Business class, Premium Economy
Inspiration: Demand is never constant, yet aircraft configurations are usually fixed. As a passenger, I often noticed wasted space on flights. Sometimes economy class is overbooked but business class is rather empty, sometimes the opposite occurs. And as someone who have once worked in an airline, I reckon the need for an adaptable seat that can react to changing market demand. The implication to the operational efficiency is transformative, much like a caterpillar transforming into a butterfly.
Project Duration: The project started in 2014 in Hong Kong and is still ongoing.
Operation Flow: Each Butterfly suite is made of two reclining seats staggered relative to each other. When both seats are used, they are sold as premium economy class. Airline crew can flip the window seat over to form a side couch, which turns it into a long-haul business class suite for one passenger. When the aisle seat is flipped over as well, it forms a flat surface continuous with the side couch, which together forms a large sleeping surface long enough for a passenger to lie flat diagonally.
Patents: Patented
Team Members: James Lee
Vincent Tam
Lars Rinne