Mi Bluetooth Headset Mini Ọrụ Isi: Mkpuchi Ihe Ntị Isi by Xiaomi

Mi Bluetooth Headset Mini Ọrụ Isi: Mkpuchi Ihe Ntị Isi by Xiaomi is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ngwungwu Competition Category.

ỌlaọchaNgwungwu· 2020

Mi Bluetooth Headset Mini Ọrụ Isi: Mkpuchi Ihe Ntị Isi

by Xiaomi

Client: Xiaomi

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ngwungwu Category

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View at A' Design Award Press Release Award Badge

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The Design

About Mi Bluetooth Headset Mini Ọrụ Isi: Mkpuchi Ihe Ntị Isi

Mi Bluetooth Headset Mini bụ mkpuchi emere maka ihe ntị isi egwuregwu dị mkpirikpi. Shei ihe ntị isi ahụ dị nkịtị ma nwee otu bọtịnụ okirikiri. Mkpuchi ahụ na-eji foto ndị egwu ama ama, ya mere shei oval ahụ na-adị ka isi ma bọtịnụ ahụ dị ka ọnụ ghere oghe. Nsonaazụ ya na-egosi onye ọbụ abụ ma ọ bụ onye ndu egwu, ma na-enye ihe dị mfe àgwà. Trei PET na-ejide ihe ntị isi na ihe njikwa n'ihu, ebe eriri na-anọ na nzuzo. Mkpuchi akwụkwọ na-eme ka nhazi ahụ sie ike. Nhazi a bụ iji dọta ndị ọrụ dị n'agbata afọ 18 na 29.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Mi Bluetooth Headset Mini Ọrụ Isi: Mkpuchi Ihe Ntị Isi meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Mi Bluetooth Headset Mini Ọrụ Isi: Mkpuchi Ihe Ntị Isi ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Mi Bluetooth Headset Mini Ọrụ Isi: Mkpuchi Ihe Ntị Isi bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design of the product is quite minimalistic, with only a circular button on the shell. To make it more interesting, the design use images of famous musicians in the packaging, contributing to a personification of the product: the oval shape becomes the head, and the button becomes an open mouth. This creates the image of a composer passionately singing or vigorously conducting an orchestra, giving voice to an otherwise low-profile product, at the same time highlighting its design element.
Dimensions & Packaging: dimension: height 79mm, Length 110mm, width 28mm
Tags: Handset, electronic, packaging, colorful, musician
Production Technology: The visual design require to hide the wires, only leave the headset and controller out. Therefore the packaging structure design must consider how to hide the wires and still keep the whole packaging structure solidly. By using PET tray inside and a paper cover outside, the front of the packaging only shows the handset and controller.
material: Paper, PET
Design Challenge: As the target audiences are 18 to 29 year-olds, the design should make the products most close to the trendy of young's culture.
Research: Mi Bluetooth headset is a low profile product that targets the lower end of the sports headset market. The retail price for the product is 10 Euro in China. The overall packaging budget was limited to about 0.6 Euro. So it is the design task to add some attractive elements to its packaging and make it outstanding from the shelves.
Inspiration: In current China, the young generation has a rage for animation, comics, and games. They spontaneously create a lot of trending content that personified objects into lively characters. To make this low-profit product easier to approach the young generation, our design strategy is to imbue a product with personality and to visually personify the product.
Project Duration: The project started in April 2018 and finished in April 2019 in Beijing, China
Operation Flow: The design of the product is quite minimalistic, with only a circular button on the shell.
To make it more interesting, designers use images of famous musicians in the packaging, contributing to a personification of the product: the oval shape becomes the head, and the button becomes an open mouth. This creates the image of a composer passionately singing or vigorously conducting an orchestra, giving voice to an otherwise low-profile product, at the same time highlighting its design element.
Patents: Copyrights belong to Xiaomi, 2019
Team Members: Design director: Lu Chen
Packaging Designer: Yan Ni
Packaging structure design: Zhizhuang Song
Image Credits: Image #1:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge