Borboleta Ọrụ Isi: Usoro Akara by Juan Eugenio Mallo Camera

Borboleta Ọrụ Isi: Usoro Akara by Juan Eugenio Mallo Camera is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

ỌlaọchaEserese· 2020

Borboleta Ọrụ Isi: Usoro Akara

by Juan Eugenio Mallo Camera

Client: Balko Argentina S.a

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Eserese Category

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Colors

The Design

About Borboleta Ọrụ Isi: Usoro Akara

Borboleta bụ usoro akara e mepụtara maka netwọk ụlọ mmanụ ọkụ abụọ nke otu ndị nwe ha nọ na Brazil. Dislub na-arụ ọrụ n'ebe ugwu ọwụwa anyanwụ, Equador na-arụkwa ọrụ n'ebe ugwu, ma netwọk abụọ a na-edobe aha nke ha. Otu akara nkịtịkọ nwere ụdị urukurubụba jikọtara akara abụọ a. Urukurubụba ahụ na-ezo aka na mgbanwe na mmegharị ọhụrụ, ma oyiyi ya na-echetakwa oyiyi nke ala Brazil. E ji agba atọ mee ihe, otu maka onye ọ bụla nʼime ụlọ ọrụ abụọ ahụ na agba nke atọ maka njikọ ha. E wuru akara ngosi ahụ n'elu grid dabere na modul.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Borboleta Ọrụ Isi: Usoro Akara meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Borboleta Ọrụ Isi: Usoro Akara ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Borboleta Ọrụ Isi: Usoro Akara bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design team achieved the goal of develop a new brand for two different companies that belonged to the same owner group. Dislub and Equador are gas station nets that operates in Northeast and North of Brasil respectively; working independently one respect of the other, and from now on they'll show the same image but mantaining his own name. That was the design challege: to give one logo for two related, but at the same time independent and completely different brands; using color, shapes and same graphic structure to get the work done.
Dimensions & Packaging: (Standing Billboard - Structure) Width 7300mm x Height 5300mm
(Ad Display) Width 6850mm x Height 3950mm
Tags: Logo, Branding, Brazil, Butterfly, Borboleta, Identity, Corporate, Symbol
Production Technology: The design team constructed the logo with a module-based grid that allowed us to obtain a smooth and well-shaped design.
Design Challenge: The design team faced the challenge of representing two different brands with the same image but keeping both individualities, and instructed to present a well-adjusted solution for both brands with neither one being more important than the other. The team had to honor the previous colors so they identified the most representative one for each brand and added a third one to symbolize the union of both companies.
Research: The isotype, the more characteristic element of the logo, represents a butterfly: a symbol strongly associated with nature, but also express a certain degree of Brazilian national spirit, therefore, the isotype also resembles the silouhette of the Brazilian territory. In addition the design team choose an unique color, purple, that represents the union of the two companies and sets them apart from the competitors in gas station market.
Inspiration: The main concept were: union, rebirth, transformation and modernism. The design team took the image of a butterfly that universally represents a symbol of powerful transformation, change, hope and renewal. The isotype is common to both brands and shows three significant colors, two representing the companies and the third representing the future.
Project Duration: The design team began working in the second quarter of 2017 and the complete project was finished and approved to Dislub Equador Board of Directors in December of the same year. During the first quarter of 2018 the design team continued working with all the applications of the new brand.
Operation Flow: By sharing both companies the same symbol a clear link will make the client's mind connect both companies as one.
Team Members: Juan Eugenio Mallo Camera
Diego Adrián Beas