Wiseman Beer Ọrụ Isi: Nkwakọba Biya by Wen Liu and Henghong Yang

Wiseman Beer Ọrụ Isi: Nkwakọba Biya by Wen Liu and Henghong Yang is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ngwungwu Competition Category.

ỌlaọchaNgwungwu· 2020

Wiseman Beer Ọrụ Isi: Nkwakọba Biya

by Wen Liu and Henghong Yang

Client: Shenzhen Oracle Creative Design Co., Ltd

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ngwungwu Category

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Colors

The Design

About Wiseman Beer Ọrụ Isi: Nkwakọba Biya

Wiseman Beer bụ nhazi nkwakọba maka biya karịrị n'ime karama nke lekwasịrị anya na ndị na-eri ihe na-eto eto na China. E ji iko na plastik mee karama ahụ, e ji ọla mee okpu ya, e jikwa akwụkwọ mee akara ya. E tinyere akara uhie na ọcha siri ike ozugbo na karama ahụ, ebe nnnukwu mpaghara uhie na-egosipụta ike na agụụ ọkụ. Nkwakọba ahụ dị milimita 230 n'obosara, milimita 60 n'omimi na milimita 60 n'ịdị elu. Ebumnobi ya bụ inye nkwakọba biya ọdịdị ọgbara ọhụrụ nke dabara na àgwà nnwere onwe na egwuregwu nke ndị na-eto eto.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Wiseman Beer Ọrụ Isi: Nkwakọba Biya meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Wiseman Beer Ọrụ Isi: Nkwakọba Biya ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Wiseman Beer Ọrụ Isi: Nkwakọba Biya bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Beer is the favourite liquor for most Chinese young people. The reason of producing this beer packaging is in order to make the beer packaging on the market seems more fashionable, in line with the temperament of young people and conveys the spirit of young people.
Dimensions & Packaging: The packaging size is 230mm in width, 60mm in depth and 60mm in height.
Tags: Wasa, Beer, Wiseman, Art, Red
Production Technology: The design bottle is made of glass and plastic. The material of the bottle lid is metal. The bottle label is paper.
Design Challenge: The design of the bottle label was initially inconsistent with the entire design. The design did not achieve the predicted result. After many altering the design, the design was completed. The technique of the bottle making was also a problem need to solve.
Research: The project uses the beer market for young people as a background. With the research on online information and site investigation, the designers have gained an in-depth understanding of the life and preferences of most young people in China at this stage. So the design images could attract young people group.
Inspiration: Chinese young people often drink beer. In order to reflect the fashion sense of beer packaging and cater to the young people's market, the design expresses a quirky, mysterious and free effect. The icon image is directly and boldly embedded in the bottle, and the large area of red on the design reflects the young people’s passion. The bottle’s label and the icon are red and white, which increases a promotional effect.
Project Duration: The project started in October 2018 and finished in May 2019 in Shenzhen.
Operation Flow: The image design on the bottle reflects the status of the young people group, which is free, mysterious, funny, free, unconstrained and full of passion. When consumers take a look or use the product, they would feel resonate with the idea of the design.
Team Members: Designer: Wen Liu
Designer: HengHong Yang
Designer: Weijie Kang
Image Credits: Image #1: Creator Wen Liu, Wiseman Beer, 2019
Image #1: Creator HengHong Yang, Wiseman Beer, 2019
Image #1: Creator Weijie Kang, Wiseman Beer, 2019
Image #1: Illustrator Yawen Dai, Wiseman Beer, 2019