Seotun Saram Ọtụtụ Ọrụ Mkpaputa Ngwa Mobaịl by Donggyun Kang is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Igwe in Nhazi Teknụzụ Mkpanaka, Ngwa na Sọftụwia Competition Category.
IgweMkpanaka· 2020
Seotun Saram Ọtụtụ Ọrụ Mkpaputa Ngwa Mobaịl
Client: Seotun Saram
Ihe Nrite A' Design Award nke Igwe Winner in Mkpanaka Category
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The Design
About Seotun Saram Ọtụtụ Ọrụ Mkpaputa Ngwa Mobaịl
Seotun Saram bụ ọtụtụ ọrụ mkpaputa ngwa mobaịl na-ejikọta ndị na-achọ ndụmọdụ uche na ndị ọkachamara ndụmọdụ kwesịrị ekwesị. Aha ahụ na-ezo aka na onye na-amaghịbeghị ihe, ọrụ a na-esokwa echiche na onye ọ bụla na-amalite n'ụzọ na-adịghị mma. Otu akụkọ ifo na-akọwa usoro ndụmọdụ n'ụzọ dị mfe maka ndị ọrụ na-amaghị ihe gbasara ndụmọdụ. Ihe abụọ na-apụta n'akụkọ ahụ: Seotun, onye na-achọ ndụmọdụ na-awagharị awagharị, na Gobukki, onye ndụmọdụ na-eji nwayọọ eme ihe ma bụrụ onye a pụrụ ịdabere na ya. Ọdịdị akwụkwọ na-ekpo ọkụ, ụcha oji anyanwụ efifie na akara ndenye aka na-ekpuchi njirimara anya nke ngwa a.
The Recognition
About the Ihe Nrite A' Design Award nke Igwe
Seotun Saram Ọtụtụ Ọrụ Mkpaputa Ngwa Mobaịl meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Seotun Saram Ọtụtụ Ọrụ Mkpaputa Ngwa Mobaịl ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Seotun Saram Ọtụtụ Ọrụ Mkpaputa Ngwa Mobaịl maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- 'Seotun-saram' means someone who is not skilled and used to, and our slogan means 'Everyone starts clumsily.' They made a fairy tale that expresses the process of counseling metaphorically for people who are not used to counseling. This fairy tale will be given to people who use this service.
- Dimensions & Packaging
- This psych consultancy service bring a message of hope and consolation to those in need with the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons.
- Tags
- SeotunSaram, CI, BI, Corporate Identity, Brand Identity
- Production Technology
- They wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
- Design Challenge
- This is to keep the negative and difficult image of psychological counseling friendly and warm. And to provide accurate psych consultancy information.
- Research
- There are two weaknesses in Korea's psychological counseling infrastructure. One is that anyone who doesn't have the right to run a counseling center, and the other is that the public has a negative perception of counseling. Although many people complain of psychological pain, policy is still incomplete and awareness is low. They wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
- Inspiration
- Seotun-saram is a service that connects a counselee with a professional counselor. In Korea, there is no right regulation on psychological counseling, so bad people can open counseling centers with certifications which are easy to obtain. With these problems persisted, people suffered from them, and perception of counseling became bad. They wanted people to get good counseling service through this and hoped their life to be warmer.
- Project Duration
- The project started in April 2017 and finished in August 2018 in Republic of Korea.
- Operation Flow
- They wanted to enable clients to get skilled counseling in a safer setting.They tried to convey warmth and give the right direction for counseling. There are two characters in Seotunsaram. 'Seotun' is a counsellee who lost and wandering. 'Gobukki' is a slow but reliable counselor who accompanies him to the end. In addition, the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons make up our service. This is simple, but valuable work.
- Team Members
- Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim
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