Ọlaedo Weebụ · 2020
Macy’s Website Webụsaịtị Azụmahịa E-Commerce
- Ihe Nrite A' Design Award nke Ọlaedo 2020 in Weebụ
- CLIENT: Macy's
- Estimated Number of Design Views: 87,206
- Verification code 8DBCEF0B91 · Verify this award
Colors
About Macy’s Website Webụsaịtị Azụmahịa E-Commerce
Webụsaịtị Macy's bụ ikpo okwu e-commerce nke na-enye ndị ahịa ohere ịzụta ngwaahịa dị iche iche nke Macy's na ịntanetị. E mezigharịrị webụsaịtị ahụ na 2019 dịka nzaghachi kpọmkwem na nkwupụta ndị ahịa, nke rụpụtara nhazi dị ọcha, dị mfe ma sitere na mmụọ ejiji. Nhazi ahụ na-esite na mgbasa ozi ejiji na ngwaahịa teknụzụ ndị ahịa, ebumnobi ya bụ ime ka Macy's dị iche na ndị na-ere ahịa ndị ọzọ ha na-asọ mpi. E ji teknụzụ webụ ọgbara ọhụrụ na-emeghari onwe ya rụọ ya, ya mere enwere ike ilele saịtị ahụ na kọmputa laptọọpụ, tablet na smartphones. Nnyocha ahụmịhe ndị ọrụ duziri mmezigharị ahụ, gụnyere nyocha, ajụjụ ọnụ na ule ojiji.
About the Ihe Nrite A' Design Award nke Ọlaedo
Macy’s Website Webụsaịtị Azụmahịa E-Commerce meriri A' Design Award nke Ọlaedo, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa mbụ, dị ịtụnanya ma pụtara ìhè. Ndị meriri na Ọlaedo bụ ihe e kere eke dị oke ọhụrụ, nwere ọhụụ ma na-egbu maramara nke na-egosipụta ọgụgụ isi, amamihe na nka nke ndị designer ha. A na-atụ anya na Macy’s Website Webụsaịtị Azụmahịa E-Commerce ga-abụ ihe e mepụtara kacha enweta otuto, na-edu ọnọdụ ma bụrụ ihe ncheta nke na-enye uru na-adịbeghị mgbe ọ bụla. Design a meriri A' Design Award nke Ọlaedo bụ ọrụ dị ebube, a na-asọpụrụ nke na-erite uru buru ibu ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Macy’s Website Webụsaịtị Azụmahịa E-Commerce na-eweta mmetụta ọchịchọ siri ike, na-akpali agụụ, na-akwado nzụlite ihe ma na-adọrọ anyị adọrọ.
Press Kit
- Unique Properties
- In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
- Dimensions & Packaging
- We developed reponsive web design across different devices.
- Tags
- Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
- Production Technology
- We utilized modern responsive web technologies.
- Design Challenge
- The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
- Research
- Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
- Inspiration
- The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
- Project Duration
- The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
- Operation Flow
- Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
- Image Credits
- Images courtesy of Macys.
