Inspiration Websaịtị by WenYuan Chen and Ze Hao

Inspiration Websaịtị by WenYuan Chen and Ze Hao is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Ọlaedo in Nhazi Weebụsaịtị na Weebụ Competition Category.

ỌlaedoWeebụ· 2021

Inspiration Websaịtị

by WenYuan Chen and Ze Hao

Client: Zippo

Ihe Nrite A' Design Award nke Ọlaedo Winner in Weebụ Category

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Colors

The Design

About Inspiration Websaịtị

Inspiration bụ websaịtị e kere maka akara ahịa Zippo. Websaịtị a na-egosipụta akara ahịa ahụ site na njirimara anya ọhụrụ na ihu ọrụ onye ọrụ nke na-emekọrịta ihe. Onyonyo ndị na-agbanwe agbanwe na-enye ibe ndị ahụ àgwà anya nke nnwale. A na-etinye isiokwu ojii n'ofe nhazi ahụ iji kwado ahụmịhe nlele na-agbanwe agbanwe. E ji teknụzụ ihu ọrụ onye ọrụ na-aga n'ihu wuo nhazi mmekọrịta ahụ iji mee ka ndị ọbịa nọgide na-etinye uche. Ebumnuche ya bụ imepe mkparịta ụka na ndị na-azụ ahịa na igosipụta omenala nke akara ahịa ahụ n'ụdị nke oge a.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaedo

Inspiration Websaịtị meriri A' Design Award nke Ọlaedo, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa mbụ, dị ịtụnanya ma pụtara ìhè. Ndị meriri na Ọlaedo bụ ihe e kere eke dị oke ọhụrụ, nwere ọhụụ ma na-egbu maramara nke na-egosipụta ọgụgụ isi, amamihe na nka nke ndị designer ha. A na-atụ anya na Inspiration Websaịtị ga-abụ ihe e mepụtara kacha enweta otuto, na-edu ọnọdụ ma bụrụ ihe ncheta nke na-enye uru na-adịbeghị mgbe ọ bụla. Design a meriri A' Design Award nke Ọlaedo bụ ọrụ dị ebube, a na-asọpụrụ nke na-erite uru buru ibu ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Inspiration Websaịtị na-eweta mmetụta ọchịchọ siri ike, na-akpali agụụ, na-akwado nzụlite ihe ma na-adọrọ anyị adọrọ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To pursuit conversations with consumers, they shall cultivate core personalities and translate them into Cultural Identity, Semiotics & Lifestyle interpretation and expressions.

They used the new brand visual and edgy interaction UI to show brand experience
Dimensions & Packaging: UI UX technology and website construction
Tags: Z-era, Fashion
Production Technology: Using progressive UI technology to realize
Design Challenge: The team received a lot of database and found it hard to sort out
Research: To understand the compositions of Zippo’s Segmentation
To establish the Message House for product innovation
Step1
Know what they know from the previous projects
Step2
Understand the potential dimensions that may define the segments
Step3
Quantify what the segments look like and their market potential
Step4
Deep dive into the key segments and further understand their market performance
Inspiration: ZIPPO has been one of the most reputable brands on earth since 1932. They managed to architect and express one of the most iconic product cultures in history. And now, in facing a highly-challenging local Chinese market - an age of unprecedented abundance of choices and speed of innovation, with consumers’ expectations moving faster than brand legacy, they feel the need to revamp our brand image to stay relevant in the market.
Project Duration: Shanghai 2020.11-2021.2
Operation Flow: To pursuit conversations with consumers, they cultivate core personalities and translate them into Cultural Identity, Semiotics & Lifestyle interpretation and expressions.
Patents: "Trademark (Year) Trademark Holder."
Team Members: Wenyuan Chen and Ze Hao
Image Credits: ZIPPO NO.347274