Prakrishi Nkwakọba Mkpụrụ Osisi Mịrị Amị by Vishal Vora is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Ọlaedo in Nhazi Ngwungwu Competition Category.
ỌlaedoNgwungwu· 2021
Prakrishi Nkwakọba Mkpụrụ Osisi Mịrị Amị
by Vishal Vora
Client: Prakrishi
Ihe Nrite A' Design Award nke Ọlaedo Winner in Ngwungwu Category
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The Design
About Prakrishi Nkwakọba Mkpụrụ Osisi Mịrị Amị
Prakrishi bụ usoro nkwakọba ngwaahịa maka mkpụrụ osisi mịrị amị nke e mepụtara maka ahịa India. Nchepụta ahụ na-egosi akụkọ a na-ahụ anya nke alaeze ahụike, ebe e gosiri mkpụrụ osisi mịrị amị ọ bụla dịka eze nke alaeze nke ya. Nkwakọba ahụ nwere otu agba, ọ bụkwa naanị mkpụrụ osisi mịrị amị ka e ji agba bipụta, nke mere na nri ahụ ghọrọ ihe kachasị adọta anya na nkwakọba ọ bụla. Usoro a na-eji akpa nwere zip lock nke e ji agba anọ bipụta. Nkwakọba ọ bụla dị 140 mm n'obosara na 210 mm n'ogologo. Ebumnuche ya bụ ime ka ngwaahịa ahụ pụta ìhè ma bụrụ nke a na-amata ngwa ngwa n'elu shelf jupụtara n'ihe.
The Recognition
About the Ihe Nrite A' Design Award nke Ọlaedo
Prakrishi Nkwakọba Mkpụrụ Osisi Mịrị Amị meriri A' Design Award nke Ọlaedo, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa mbụ, dị ịtụnanya ma pụtara ìhè. Ndị meriri na Ọlaedo bụ ihe e kere eke dị oke ọhụrụ, nwere ọhụụ ma na-egbu maramara nke na-egosipụta ọgụgụ isi, amamihe na nka nke ndị designer ha. A na-atụ anya na Prakrishi Nkwakọba Mkpụrụ Osisi Mịrị Amị ga-abụ ihe e mepụtara kacha enweta otuto, na-edu ọnọdụ ma bụrụ ihe ncheta nke na-enye uru na-adịbeghị mgbe ọ bụla. Design a meriri A' Design Award nke Ọlaedo bụ ọrụ dị ebube, a na-asọpụrụ nke na-erite uru buru ibu ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Prakrishi Nkwakọba Mkpụrụ Osisi Mịrị Amị na-eweta mmetụta ọchịchọ siri ike, na-akpali agụụ, na-akwado nzụlite ihe ma na-adọrọ anyị adọrọ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Challenge was to create range of dry fruit packaging with strong visual narrative meant for Indian market, we created a packaging range with strong visual story of dry fruits on shelf where hundreds of products are fighting for attention.
- Dimensions & Packaging
- Width 140mm X Height 210mm
- Tags
- Savoury Snacks, Dry Fruits, Nuts, Healthy Foods, Packaging Design, Communication Design,
- Production Technology
- Swiss Pack Zip Lock Packaging With 4 Color Printing
- Design Challenge
- Hardest Part Of This Packaging Was To Crack Right Approach For Design At The Same Time Have A Strong Visual Appeal On Shelf.
- Research
- Understand the consumer mind set and need of the very market it is going to sell,
- Inspiration
- Dry Fruit Is King Of Food And Health, There Is One Phrase That We Become What We Eat, When We Eat Healthy Food We Surely Lead A Healthy Life, Our Intended Design Strategy Was To Create A Packaging That Tells A Story of Kingdom Of Health Where Each Dry Fruit Is Depicted As A King Of Its Kingdom, Consumer Will Surely Love To Live In This Kingdom Of Health. We Created A Packaging Range With Strong Shelf Appeal and hook; Monochromatic Packaging With Each Dry Fruit Is Portrayed In Color As Strong Differentiator.
- Project Duration
- The project started in July 2020 in India and finished in December 2020 in India
- Operation Flow
- Most challenging part of design is to understand scientific description of people and culture with their custom and habits based on that data entire design exercise took place and we succeeded to connect the consumer emotionally with a clear brand story.
- Patents
- None
- Team Members
- Vishal Vora and Team
- Image Credits
- Vishal Vora and Team
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