Macy’s Website Primary Function: Interfeesi Weebụsaịtị by Willy Lai and Dave Torres

Macy’s Website Primary Function: Interfeesi Weebụsaịtị by Willy Lai and Dave Torres is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ihu Ngwá Ọrụ, Mmekọrịta na Ahụmịhe Onye Ọrụ Competition Category.

ỌlaọchaIhu Ngwá Ọrụ· 2020

Macy’s Website Primary Function: Interfeesi Weebụsaịtị

by Willy Lai and Dave Torres

Client: Macy's

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ihu Ngwá Ọrụ Category

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The Design

About Macy’s Website Primary Function: Interfeesi Weebụsaịtị

Weebụsaịtị Macy's bụ interfeesi ịre ahịa n'ịntanetị nke na-enye ndị ahịa ohere ịchọgharị na ịzụ ngwaahịa Macy's na-enye. E mere nhazigharị weebụsaịtị a n'ịzaghachi nzaghachi ndị ahịa, nke rụpụtara nhazi dị ọcha na dị mfe nke sitere na mmụọ nnyefe na mgbasa ozi ejiji na ngwaahịa teknụzụ ndị na-azụ ahịa. Teknụzụ weebụ na-aza ọsịịsọ na-enye ohere ịnweta site na kọmpụta mkpanaka, mbadamba na ekwentị smatụfọn. Nyocha sara mbara duziri ọrụ a, gụnyere nnyocha ndị ọrụ, ajụjụ ọnụ, nnwale A/B na nnwale ijikwa. Nhazi dị mfe na-eme ka usoro ịzụ ahịa dị mfe ma na-akwalite itinye aka nke ndị ọrụ.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Macy’s Website Primary Function: Interfeesi Weebụsaịtị meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Macy’s Website Primary Function: Interfeesi Weebụsaịtị ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Macy’s Website Primary Function: Interfeesi Weebụsaịtị bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
Dimensions & Packaging: We developed resonsive web design across different devices.
Tags: Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
Production Technology: We utilized modern responsive web technologies.
Design Challenge: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Research: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Inspiration: The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Project Duration: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Operation Flow: Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Team Members: Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle
Image Credits: Images courtesy of Macys.