Macy’s App Redesign Ọrụ Bụ Isi: Ngwa Ịzụ Ahịa Ekwentị by Willy Lai and Dave Torres

Macy’s App Redesign Ọrụ Bụ Isi: Ngwa Ịzụ Ahịa Ekwentị by Willy Lai and Dave Torres is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Teknụzụ Mkpanaka, Ngwa na Sọftụwia Competition Category.

ỌlaọchaMkpanaka· 2020

Macy’s App Redesign Ọrụ Bụ Isi: Ngwa Ịzụ Ahịa Ekwentị

by Willy Lai and Dave Torres

Client: Macy's

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Mkpanaka Category

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The Design

About Macy’s App Redesign Ọrụ Bụ Isi: Ngwa Ịzụ Ahịa Ekwentị

Ederede Akwụkwọ: Macy's App bụ ngwa ịzụ ahịa ekwentị nke e mere nhazi ọhụrụ na 2019 maka ngwaọrụ Android na iOS. Ngwa a na-enye ndị ahịa ohere ịchọgharị na ịzụ ngwaahịa ejiji, ịma mma na ngwaahịa ụlọ site na ekwentị mkpanaka ma ọ bụ mbadamba kọmputa. Nhazi ya dị ọcha ma dị mfe, ọ na-ewere ihe ngosi anya site na mgbasa ozi ejiji na ngwaahịa teknụzụ ndị na-azụ ahịa. Ngwaọrụ dabere na igwefoto na-akwado nyocha na ịkwụ ụgwọ, ma njirimara eziokwu agbakwunyere na-enye ndị ahịa ohere ịlele ngwaahịa tupu ịzụ ha. Nhazi ọhụrụ a dabere na nnyocha ndị ọrụ zuru oke na nzaghachi ndị ahịa, ma itinye aka ndị ọrụ mụbara mgbe ewepụtachara ya.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Macy’s App Redesign Ọrụ Bụ Isi: Ngwa Ịzụ Ahịa Ekwentị meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Macy’s App Redesign Ọrụ Bụ Isi: Ngwa Ịzụ Ahịa Ekwentị ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Macy’s App Redesign Ọrụ Bụ Isi: Ngwa Ịzụ Ahịa Ekwentị bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 2019, we redesigned Macys app in direct response to customer feedback that our site was in need of improvement. We launched a new app design that was clean, simple, and fashion-inspired. User engagement increased dramatically following the launch of the new design.
Dimensions & Packaging: We developed native apps for Android and iOS platforms.
Tags: Macys, Macys App, App, Redesign, UX, user experience, fashion, e-commerce
Production Technology: We utilized native app technologies, including camera-based features for scan and pay, and augmented reality features.
Design Challenge: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Research: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Inspiration: The design of our new app was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Project Duration: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Operation Flow: Users can access the app via a smartphone or table. The new app design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Team Members: Willy Lai
Dave Torres
Olchi Skant
Ricky J Li
Tussanee Garcia-Shelton
Philis Liu
Amanda Richardson
Stephanie Houle
Image Credits: Images courtesy of Macys.