Avgoulakia Ngwa Ire Ahịa by Antonia Skaraki

Avgoulakia Ngwa Ire Ahịa by Antonia Skaraki is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Igwe in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

IgweEserese· 2021

Avgoulakia Ngwa Ire Ahịa

by Antonia Skaraki

Client: Zouras Farm

Ihe Nrite A' Design Award nke Igwe Winner in Eserese Category

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Colors

The Design

About Avgoulakia Ngwa Ire Ahịa

Kedụ nke bịara mbụ: ọkụkọ ka ọ bụ àkwá? Nke ahụ bụ ajụjụ mbụ a na-enyekarị azịza, mana n'ọnọdụ a, e nwekwara ajụjụ ọzọ. Mgbe ị chọrọ ịnụ ụtọ ngwaahịa ọdịnala n'ụzọ a na-atụghị anya ya na nke dị iche, gịnị ka ị chọrọ? Ọfọn, nke mbụ, ngosipụta a na-atụghị anya ya nke ga-apụ ìhè. Nke ahụ bụ ihe e mere maka akara Avgoulakia, site n'echiche okike nke na-egosi ịdị iche nke akara ahụ n'ụzọ ọgbara ọhụrụ, dị iche na nke na-atọ ụtọ.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Avgoulakia Ngwa Ire Ahịa meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Avgoulakia Ngwa Ire Ahịa ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Avgoulakia Ngwa Ire Ahịa maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: When you want to taste a classic product in an unexpected way, you need an unexpected presentation. That is what had to be created for Avgoulakia, through a creative concept that could convey the uniqueness of the brand in a modern, different and playful way.
Dimensions & Packaging: kit: paper, 479 x 1157 (mm)
Tags: Avgoulakia, Sales kit, Design, Storytelling, Visual Communication
Production Technology: Paper. Environmentally friendly.
Design Challenge: Creating an original Sales Kit that would stand out and make the difference. That sense of exclusivity was the guiding star during the research and competition mapping and analysis period.
Research: Creative Director: Antonia Skaraki
Designers: Andreas Deskas, Valia Alousi, Evri Makridis
Copywriter: Sotiria Theodorou
Inspiration: Struggling with sales enablement? If so, you need to build out a clear and inclusive sales tool kit. Stories are impactful when used in a business context. But only if they are used strategically. In a sea of ads and kits, a well crafted story can be a game changer for companies.
Project Duration: The project began in 2018 and finished in 2019 in Athens, Greece.
Operation Flow: Which came first: the chicken or the egg? In this sales kit, the chickens definitely steal the show! Enchanted by the power of stories, a visual narrative about chickens with interesting and unusual qualities was created. There is Captain Mahe for free range eggs, Madame Coco for bio eggs and Miss Nelly for barn laid eggs. That’s their story. A story about some heroines and creators that decided to play outside the box! A story about eggs, aka a commodity product, which became a totally unexpected, playful and branded experience.
Team Members: Creative Director: Antonia Skaraki
Designers: Andreas Deskas, Valia Alousi, Evri Makridis
Copywriter: Sotiria Theodorou
Image Credits: A.S. Advertising, 2019