Psiloreitis Ngwugwu Mmanya Na-esi Ísì Ụtọ by Antonia Skaraki

Psiloreitis Ngwugwu Mmanya Na-esi Ísì Ụtọ by Antonia Skaraki is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Igwe in Nhazi Ngwungwu Competition Category.

IgweNgwungwu· 2021

Psiloreitis Ngwugwu Mmanya Na-esi Ísì Ụtọ

by Antonia Skaraki

Client: Psiloreitis

Ihe Nrite A' Design Award nke Igwe Winner in Ngwungwu Category

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Colors

The Design

About Psiloreitis Ngwugwu Mmanya Na-esi Ísì Ụtọ

Psiloreitis bụ imewe ngwugwu nke edepụtara ọnụ ọgụgụ ya maka mmanya na-esi ísì ụtọ Gazoza. Ngwugwu a na-egosipụta afọ iri asaa nke mmepụta. Akwụkwọ ọ bụla na-egosi oge dị iche iche, site na 1950s ruo 2010s, na-eji ụdị ihe ndị jikọtara ya na ejiji, egwu, na teknụzụ nke oge ọ bụla. Nhazi ndị a bụ dịka akpụkpọ ọgbọ ọhụụ nke agba na ọdịdị dị iche iche. Karama a bụ site na iko, akwụkwọ mkpuchi ya bụkwa akwa akwụkwọ, nke ahọpụtara dịka ihe na-emeghị mmetọ gburugburu ebe obibi. Karama ọ bụla nwere ụdị nke aka ya, nke mere na e nwere ike ịchịkọta ụdị ya niile.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Psiloreitis Ngwugwu Mmanya Na-esi Ísì Ụtọ meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Psiloreitis Ngwugwu Mmanya Na-esi Ísì Ụtọ ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Psiloreitis Ngwugwu Mmanya Na-esi Ísì Ụtọ maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Travelling to the past with a company that celebrates 70 years of taste! When you picture the past, what comes to mind? Inspired by the authenticity of the trends that shaped past decades, this Limited Edition Packaging is unique: Jeans & Jeanius Icons in the 50s, Hippies and Positive Vibes in the 60s, Disco Mood in the 70s, Bright and Playful Colors in the 80s, Fab Fashion in the 90s, Tech in the 2000s, Trends in the 2010s. Uplifting patterns. Modern patchworks.
Dimensions & Packaging: Glass bottle: 19.2 width x 16 height.
Paper label: sleeve label. Forlabels printing company.
Tags: Psiloreitis, Gazoza, Soft Drinks Packaging, Design, Limited Edition, Special Edition
Production Technology: Glass and paper. Environmentally friendly packaging.
Design Challenge: The major challenge was to create an original and unique packaging, able to mark the course set 70 years ago, when the tasty journey of Psiloritis Gazoza soft drink began.
Research: Creating limited edition packaging for soft drinks is a way to connect with customers in a unique way as consumers feel that they have something special. Without changing what is in the bottle, limited edition packaging provides an exclusive look. That sense of exclusivity was the guiding star during the research and competition mapping and analysis period.
Inspiration: Packaging inspired by history! Beverage companies everywhere know their products need to stay timeless while constantly becoming new again. No matter how old the brand is, it can still fit in with current trends and establish a modern presence.
Project Duration: The project started and finished in 2019, in Athens, Greece.
Operation Flow: This kind of throwback design was an effective way of demonstrating dedication to a certain level of quality, unaltered since the inception of the product, decades back. It tells the story of passion and trends that remain alive from a design standpoint. That’s how a lasting brand identity was created.

Everyone wants to hold a tempting bottle, and carry a piece of magic, the nostalgic kind from the good old days! So, are you thirsty for magic and history? As Carl Jung once said, The creative mind plays with the objects it loves. Grab the bottle you love and get ready for a trip to the past. Each bottle got its own unique style and perspective, making the range a collector's wish!
Team Members: Creative Director: Antonia Skaraki
Designers: Evri Makridis, Valia Alousi, Andreas Deskas
Copywriter: Sotiria Theodorou
Image Credits: A.S. Advertising, 2019