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Float Ihe Ọrụ Bụ Isi: Iko Aṅụṅụ Mmiri by Fang Shih and Tian-Yu Wu

Float Ihe Ọrụ Bụ Isi: Iko Aṅụṅụ Mmiri by Fang Shih and Tian-Yu Wu is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Igwe in Nhazi Ngwá Ịme Achịcha, Ngwá Tebụl, Ngwá Ịṅụ Ihe na Ngwá Esi Nri Competition Category.


IgweNgwá Kichin· 2020

Float Ihe Ọrụ Bụ Isi: Iko Aṅụṅụ Mmiri

by Fang Shih and Tian-Yu Wu

Client: Float

Ihe Nrite A' Design Award nke Igwe Winner in Ngwá Kichin Category

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The Design

About Float Ihe Ọrụ Bụ Isi: Iko Aṅụṅụ Mmiri

Book Text: Float bụ iko a na-eji ọtụtụ oge aṅụ bubble tea na-enweghị ọnụ ọnụ (straw). Obere iko dị n'ime ya na-ejide bubulu ndị ahụ n'elu tii ahụ, ka bubulu ndị ahụ na tii ahụ wee ruo n'ọnụ n'otu oge mgbe ewuliri iko ahụ elu. Ice dị n'elu na-eme ka tii ahụ jụọ oyi tupu a ṅụọ ya, nke na-ewepụ mmiri ọkụ nke na-adịkarị na ntụpọ ikpeazụ mgbe a na-eji straw aṅụ ihe ọṅụṅụ. A na-eji injection molding rọba na injection molding silicone kpụọ Float, o nwekwara ogo 106 site na 106 ruo na 236 millimita. Ebumnobi nka a bụ ibelata iji iko na straw ndị a na-eji otu ugbo eme ihe ma tụfuo.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Float Ihe Ọrụ Bụ Isi: Iko Aṅụṅụ Mmiri meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Float Ihe Ọrụ Bụ Isi: Iko Aṅụṅụ Mmiri ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Float Ihe Ọrụ Bụ Isi: Iko Aṅụṅụ Mmiri maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
FLOAT is a reusable cup that doesn’t need a straw but still can drink bubble tea. The inner cup put the bubbles above the drink, so the tea and bubbles would arrive at our mouth together while we raise our head to drink. Also, in this way, the tea will be cooled by ice before drinking, which solves the problem that the straw cups always let people drink the bottom part of the drink which isn’t cooled by ice piece above the drink.
Dimensions & Packaging
106mm x 106mm x 236mm
Tags
reusable, cup, bubble tea, sustainable design
Production Technology
plastic injection molding, silicone injection molding
Design Challenge
The most difficult part in the process is the adjustments of using fluency. Based on our core concept ”the motivation of continuous using comes from a good user experience", we improved and adjusted hundreds of times in details such as the caliber of the rim and the slope of the inner cup, in order to make user has the best drinking experience.
Research
“Bubble tea” is an unique street drink culture that is risen in Taiwan since the 1980s. According to media statistics, more than 1.5 billion cups of bubble tea drinks are sold every year in Taiwan, which means there are more than 1.5 billion disposable containers are used every year as well.
Although there are many reusable cups being launched every year in Taiwan, we found that people tend to lower the time of using after buying them. So we did survey, interviews and use mind-mapping to find the reason: the reusable straws are not only difficult to clean, but also not easy to carry around.
That’s why we came up with Float to be the solution to these problems.
Inspiration
Bubble tea is an unique street drink culture in Taiwan; however, a handful freshness each day brings a billion of disposable plastic cups and plastic straw waste every year. We want to create a experience that is better than the disposable straw cup, and let people be more willing to use reusable cup to purchase bubble tea. reduce the numbers of disposable plastic cups and straws.
Project Duration
Started from Nov. 2018 to Dec. 2019
Operation Flow
FLOAT is a reusable cup that doesn’t need a straw but still can drink bubble tea. The inner cup put the bubbles above the drink, so the tea and bubbles would arrive at our mouth together while we raise our head to drink. Since people make a billion of disposable plastic cups and plastic straw waste while drinking bubble tea, we want to create a experience that is better than the disposable straw cup, and let people be more willing to use reusable cup to purchase bubble tea, and reduce the numbers of disposable plastic cups and straws.
Patents
Patented.
Patent No. M584644
Patent Holder. Wu, Tianyu ; SHIH FANG
Year. 2019
Team Members
Fang Shih
Tian-yu Wu
Image Credits
All Images: Photographer Oni Lai

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