WiseTribe Education Ọrụ Bụ Isi: Njirimara Anya by Somethink Brand is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

ỌlaọchaEserese· 2020

WiseTribe Education Ọrụ Bụ Isi: Njirimara Anya

by Somethink Brand

Client: WiseTribe education

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Eserese Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About WiseTribe Education Ọrụ Bụ Isi: Njirimara Anya

WiseTribe Education bụ njirimara anya emere maka otu na-ahụ maka agụmakwụkwọ nke na-ejere ụmụaka site na ọmụmụ ruo afọ iri na abụọ ozi. Aha akara Chinese ahụ bụ weisi na-ada ka okwu Bekee ahụ bụ wise, nke na-ebukwa echiche pụtara icheche echiche. Njirimara a na-eji nchikota agba siri ike na eserese nkwado egosipụta nnwere onwe na echiche. Ihe ọ̀tụ̀tụ̀ mascot, gụnyere onye ala nna, dinosọ, osisi amamihe na mbara ala, na-enyere ụmụaka aka ijikọ ha na akara ahụ. A na-etinye njirimara a na mkpọsa, ihe nlereanya mgbasa ozi mmekọrịta ọha, kaadị azụmahịa, envelopu na akara ubi.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

WiseTribe Education Ọrụ Bụ Isi: Njirimara Anya meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na WiseTribe Education Ọrụ Bụ Isi: Njirimara Anya ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. WiseTribe Education Ọrụ Bụ Isi: Njirimara Anya bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Wise Tribe is a education organization. Focus on children between 0 and 12 years old.The brand's Chinese name "weisi" is a homonym for "wise" in English., which is also the meaning of thinking. They hope the brand can be more close to children, like the original tribe, accompany the growth of children. They believe that children grow up with infinite possibilities, Therefore, the brand should be like children, with infinite imagination space.
Dimensions & Packaging: Writing paper:210mm (width) *285mm (length), Business card:90mm (width)*55mm(length), The badge:50mm(width)*50mm(length)
Tags: Brand, logo, Visual Identity, Education, child
Production Technology: Templates for posters and social media, business cards, envelopes, badges.
Design Challenge: In recent years, the concept of STEM teaching has not yet emerged in China, and people are still ignorant of the concept of "children's recreation center" or "interest enlightenment education". As a new brand of diversified interest enlightenment education, the Wise Tribe is facing the conceptual challenge of the whole traditional enlightenment education market. And how they can visually differentiate themselves from other brands in the market.
Research: Blooming in the soil of tribal freedom is the core idea of this case. In the whole design process, combining the characteristics of multi-dimensional education and teaching resources of the brand, they adopted more bold combination methods in brand color, auxiliary graphics, etc., to make the brand full of infinite possibilities and vitality, and created various forms of IP images for it.
Inspiration: The wise tribe, which means the most primitive enlightenment fire and intelligent division of labor, is a state of being unrestrained by rules and full of inspiration. If it is designed with a single image, it is likely to fall into the routine of conventional machinery.Blooming in the soil of tribal freedom is the core idea of this case. They adopted more bold combination methods in brand color, auxiliary graphics, etc., to make the brand full of infinite possibilities and vitality.
Project Duration: The project started in January 2018 in Guangzhou, China.
Operation Flow: Within the brand, They have joined the Wise indigenous people, the wise dinosaur, the wise wisdom tree and the mascot of the wise planet, so that the children can communicate with the brand better.
Team Members: Astro Wong
Dorne Tsui
Jr Deng
Image Credits: Image #1: Designer Astro Wong, WiseTribe education, 2018.
Image #2: Designer Astro Wong, WiseTribe education, 2018.
Image #3: Designer Astro Wong, WiseTribe education, 2018.
Image #4: Designer Astro Wong, WiseTribe education, 2018.
Image #5: Designer Astro Wong, WiseTribe education, 2018.