The Meaninghall Tea Ọrụ Isi: Mkpuchi Tii by Suzhou SoFeng Culture Media Co.,Ltd.

The Meaninghall Tea Ọrụ Isi: Mkpuchi Tii by Suzhou SoFeng Culture Media Co.,Ltd. is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ngwungwu Competition Category.

ỌlaọchaNgwungwu· 2020

The Meaninghall Tea Ọrụ Isi: Mkpuchi Tii

by Suzhou SoFeng Culture Media Co.,Ltd.

Client: Meaninghall

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ngwungwu Category

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The Design

About The Meaninghall Tea Ọrụ Isi: Mkpuchi Tii

Ederede Akwụkwọ: Meaninghall Tea bụ atụmatụ mkpuchi maka tii akwụkwọ ndụ Biluochun. Biluochun bụ tii akwụkwọ ndụ a na-emepụta na Luxiang, obere obodo dị n'akụkụ Ọdọ Mmiri Tai na Suzhou, China. E ji akwụkwọ nka pụrụ iche nwere ejiji nke nwere akụkụ dị iche iche mee mkpuchi ahụ, nke na-echetara mgbidi ochie nke etiti obodo ahụ. Eserese ahịrị dị mfe na-ejikọta akara nke ugwu, ọdọ mmiri na ụlọ nzukọ ọnụ ka ha ghọọ otu onyonyo ala. A na-etinye ọkpọ ọkụ iji gosipụta agwa okike nke tii ahụ. A na-ezere eserese sara mbara, ya mere a na-ewepụta omenala mpaghara n'ụzọ dị jụụ na nke oge a.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

The Meaninghall Tea Ọrụ Isi: Mkpuchi Tii meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na The Meaninghall Tea Ọrụ Isi: Mkpuchi Tii ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. The Meaninghall Tea Ọrụ Isi: Mkpuchi Tii bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The special art papers we use are in mottled textures as old walls in history center of the town. The graphics are created from icons of “ the montain”, “ the lake”, “ the hall”, then blended them in a landscape painting.
As a mackating goals，we use graphic design mix with contemporary style and traditional chinese icons, to protect local culture and also catches eyes of young customers.
Dimensions & Packaging: Big Box Width 290mm x Depth 85mm x Height 180mm
Small Box Width 70mm x Depth 70mmx Height 105mm
Bronzing Process
Tags: Package, Tea, China, Suzhou, Biluochun
Production Technology: We use special art paper with hot stamping technology to express the characteristics of Biluochun tea. The natural texture of the paper reflects the natural flavor of Biluochun tea.
Design Challenge: Throughout the design process of the package, we have been pursuing a natural design, pursuing packaging that best reflects the characteristics of Biluochun tea. Gorgeous illustrations were not used in the entire design, instead simple lines were used to outline the geographical location and tea-producing environment of the Meaninghall brand.
Research: Throughout the packaging design, we have always emphasized that nature is the essence of the product. Don't use too many design techniques or gorgeous illustration methods, only use the simplest design language to show the attributes of the product.
Inspiration: The Meaninghall is a local brand which is focus on selling agricultural products in high quality. It’s based in a small town of Suzhou which is called Luxiang. With a centuries-old history, and great natural environment, it has a famous green tea which is in the top list of Chinese tea- Biluochun. It’s also rich of typical fruits which belong to South of Yangzi river.
The town is far away from city and in the side of the east of Tai lake, the biological products need a way for promotion. So we hope use graphics and the special materials to create a brand with emotion of traditional cultures. It will deliver a lifestyle to someone of naturalism and who are high quality life hunters.
Project Duration: The project started in April 2019 in Suzhou, China and finished in December 2019.
Operation Flow: This package uses artistic paper with excellent feel and hot stamping technology, which directly expresses the characteristics of Biluochun tea: nature and fragrance.
Patents: Copyrights belong to Suzhou SoFeng Culture Media Co.,Ltd.
Team Members: Sha Feng, Creative Director
Lu Jiayi, Art Director
Xu Kai, Designer
Image Credits: Photographer by Lu Jiayi
Images by Sha Feng and Lu Jiayi, 2019