The Heart of Siberia Ngosipụta Ọkụ Obodo by Pitch Creative Engineering Bureau

The Heart of Siberia Ngosipụta Ọkụ Obodo by Pitch Creative Engineering Bureau is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Bronz in Nhazi Ngwaahịa Ìhè na Ihe E Kwụnyere Competition Category.

BronzÌhè· 2020

The Heart of Siberia Ngosipụta Ọkụ Obodo

by Pitch Creative Engineering Bureau

Client: Krasnoyarsk Territory Government Administration of the city of Krasnoyarsk supported by the Siberian Coal Energy Company

Ihe Nrite A' Design Award nke Bronz Winner in Ìhè Category

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Colors

The Design

About The Heart of Siberia Ngosipụta Ọkụ Obodo

Obi Siberia bụ ihe ngosi ọkụ na ụda na-adịgide adịgide dị n'etiti obodo Krasnoyarsk, Russia. Ngosi a na-ejikọta akwụkwọ ụzọ ndị ije ụkwụ dị mita 540 ogologo, ụlọ ngosi ihe mgbe ochie na ụlọ egwu ọnụ na otu usoro ọkụ na-arụ ọrụ ọnụ. Usoro a na-eji karịa pikselụ 15,000 a na-achịkwa, 2,000 oriọna dị larịị na ihu ụlọ abụọ nke LED, nke ndị igbe akpaaka ndị e mere n'atụmatụ pụrụ iche na-achịkwa. A na-amalite ihe ngosi ndị a n'onwe ha dịka a hazichara oge, e nwekwara ike ịgbanwe ha site n'ebe dị anya. Isi asatọ na-eji agba icheta osimiri Yenisei, ọhịa taiga na akara ngosi ndị ọzọ nke mpaghara ahụ. Ihe a wuru na-eguzogide okpomọkụ ruo minus 40 degrees Celsius.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

The Heart of Siberia Ngosipụta Ọkụ Obodo meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na The Heart of Siberia Ngosipụta Ọkụ Obodo ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. The Heart of Siberia Ngosipụta Ọkụ Obodo na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This urban environment project transformed the center of Krasnoyarsk from unfavorable and criminogenic into a place for walking and recreation. It also became the first stationary light&sound show in Russia. The technical goal was to program a dynamic illumination system at the 540m long pedestrian bridge, museum center and concert hall working together as one. The show is supported by original sound and striking visual content based on dynamic light solutions and spectacular optical illusions.
Tags: Urban design, lighting, light show, dynamic light, sound show
Production Technology: The lighting system includes over 15,000 RGBW-controlled pixels, 2,000 linear RGBW lamps and 2 LED media facades. They form a system of more than 200 DMX universes with over 100,000 DMX addresses managed by 100 custom automation cabinets. There are several scenarios of its work, launched automatically according to the schedule. If needed, they can be changed or launched remotely. The technical solution withstands harsh winters with strong winds and temperature up to -40 degrees Celsius.
Design Challenge: The most difficult task was to translate and interpret the content from the visual language to the dots and lamps on the bridge. Video shows us the whole and indivisible wave but in the reality it is made of thousands of tiny lamps scattered along the bridge cables.
Research: Research started with list of the main locations and themes, connected with the Krasnoyarsk Krai. The show is divided into 9 chapters, each one represents immanent subject of the Krasnoyarsk region: Yenisei river (blue color); Taiga, the boreal forest (green); Gold Rush (golden); Heart of Siberia as the synonym of Krasnoyarsk (red); Steel Mill (orange sparks); Krasnoyarsk Pillars (yellow and orange); Krasnoyarsk Hydroelectric Power Station (light blue); mountains (purple); snow and ice (icy).
Inspiration: The plot of the show reflects genius loci of the city, its natural surroundings and unique features. Due to the physical limitations of the working surfaces it was impossible to display realistic images on the architectural objects except media facades, so the show is based on the emotional design concept with the associative color and visual row, containing symbols of Krasnoyarsk, such as the Yenisei river, Krasny Yar, Krasnoyarsk Pillars etc.
Project Duration: The project started in September 2019 in Krasnoyarsk, Russia and is still running during the city holidays.
Operation Flow: The main goal of this project was to transform the urban environment of the Krasnoyarsk city center from the unpleasant place, which doesn’t inspire people into a recreation zone for walking and leisure. Nowadays the reality shows, how the center of Krasnoyarsk is changing and becomes more and more favorable and beloved by local people and tourists from Russia and other countries. The show “The Heart of Siberia” become a sightseeing and one of the visiting card of the city.
Team Members: Boris Kislitsin
Dmitry Napolnov
Roman Kuligin
Julia Artamonova
Pavel Bezrodny
Andrey Belov
Alexey Churochkin
Anastasia Kulyabina
Dmitry Vikhornov