Route Ụzọ by Adao Liu is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Bronz in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

BronzEserese· 2020

Route Ụzọ

by Adao Liu

Client: Personal Project

Ihe Nrite A' Design Award nke Bronz Winner in Eserese Category

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Colors

The Design

About Route Ụzọ

Ụzọ bụ akwụkwọ mmado (poster) e mepụtara dịka ọrụ ụlọ akwụkwọ gbasara typography. E mere nchọpụta n'ime obodo iji dekọọ ụdị mkpụrụedemede eziokwu. A họọrọ mmadụ nke a na-ede aka nke mara mma nke a hụrụ n'elu ụgbọ ala dịka ihe mkpali. Akara abụọ nke ndị na-ede ihe (markers) hapụrụ n'elu ihe na-egbu maramara na-egosipụta asụsụ onyonyo bụ isi nke poster ahụ. Aha Ụzọ na-ezo aka na foto mkpali ahụ, nke e sere site n'ime ụgbọ ala na-aga ọsọ, yana n'akara abụọ ahụ, nke na-echetara mmadụ ọsọ nke wiil hapụrụ n'ala. Poster emechara na-egosipụta mmegharị na ntụzịaka.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Route Ụzọ meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Route Ụzọ ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Route Ụzọ na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a school typography project. After conducting field research exploring authentic typefaces in the city, the elegant handwritten font on a van was chosen as the inspiration. The double stroke left by markers on the glossy surface is the main visual language in the design.
Inspiration: The project was named as “Route” partially because the inspiration photo was shot from an Uber, and also the double lines may remind people of the ruts left by wheels. This concept is applied in the final poster design.

Read the Press Release