Superlimao Njirimara Ụlọ Ọrụ by Ruis Vargas

Superlimao Njirimara Ụlọ Ọrụ by Ruis Vargas is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Bronz in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

BronzEserese· 2020

Superlimao Njirimara Ụlọ Ọrụ

by Ruis Vargas

Client: Laika

Ihe Nrite A' Design Award nke Bronz Winner in Eserese Category

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The Design

About Superlimao Njirimara Ụlọ Ọrụ

Superlimao bụ njirimara ụlọ ọrụ e mepụtara maka otu ụlọ ọrụ nrụpụta ụlọ nke Brazil. Akara ahụ (logo) sitere n'echiche nke ụdị mkpọpụta okwu grotesque, na-enye ụdị olu doro anya nke dị iche na usoro ihe osise na akaụntụ mara mma nke dị iche iche n'agba. Njirimara a gụnyere kaadị azụmahịa, stika maka ịmechi envelopu, ngosi ụlọ ọrụ, na posta. A na-ebipụta posta ndị a n'akwụkwọ offset dị arọ 75 gram ma jiri gluu ha na mgbidi na akụkụ ụlọ iji gosipụta isi ụlọ ọrụ ahụ na ebe a na-arụ ọrụ ọwụwa ụlọ. Asụsụ ihuenyo a nwere ike ịbụ ma nke dị nwayọọ ma nke na-egosi ọnọdụ mmụọ, dabere na ozi na ọnọdụ e ji na-eme ya.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Superlimao Njirimara Ụlọ Ọrụ meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Superlimao Njirimara Ụlọ Ọrụ ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Superlimao Njirimara Ụlọ Ọrụ na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To represent the aspects of the Superlimao brand, the design of the new logo was inspired by grotesque typography to contrast, by sobriety, with a series of colorful and surreal illustrations and patterns, developed for the language project, enhancing the diversity of visual discourse. Despite the sobriety, the use of the logo allows the deconstruction of its meaning in the interaction with the images, reaffirming the posture of constant reflection on architectural practice.
Dimensions & Packaging: Poster sheet format 420 mm x 620 mm on offset paper 75 g. Printed in 4X0 CMYK colors. Business card format 90 x 50 mm printed on 300 g offset paper, in 4 x 0 CMYK colors, pasted to reach a weight of 600 g. Envelope sticker matte couche 4X0 CMYK colors.
Tags: Brand, poster, logotype, illustration, visual identity, Laika Design
Production Technology: The identity project consists of business cards, printed in 600 g weight, stickers for closing envelopes, institutional presentation and posters. The latter, printed on 75 g offset paper to be glued to walls and sidings, signaling both the entry of the Superlimao headquarters and its works in progress.
Design Challenge: The challenge was to develop a brand and visual language that, besides fulfilling its functional aspects of communication, also represented the Superlimao way of creating and building. In this way, a irreverence and seriousness in the way of making architecture exists, a way that unites apparently antagonistic attitudes. Thus, the language project allows the brand to modulate its behavior, being both sober and expressive, always in function of suitability to the speech and communication context.
Research: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of its meaning, an affirmation, and the need to design small graphic narratives.
Thus, the brand and its visual identity elements, made by Laika, allow the creation of diverse visual narratives, which contemplate the daily needs of communication and realization of the culture of the Superlimao brand.
Inspiration: Superlimao is a Brazilian architecture firm. In a plural way, it creates projects based on premises of contemporary architecture, such as respect for the environment, economical and durable productive solutions and furniture. The essence and the creative posture Superlimao, combined with respect for the canons of architecture, was the creative starting point for the development of the universe of representation images and the logo of the new brand.
Project Duration: The project started in February 2019 and finished in June 2019 in Sao Paulo, Brazil.
Operation Flow: The new brand and its visual identity elements respond to the Superlimao need to renew corporate communication. However, it manages to go further by occupying urban space. On walls and sidings of constructions, the posters function as a manifest, spreading messages and Superlimao's way of understanding architecture and urbanism, and, in addition to identifying the presence of office work by the metropolis, it works as a break from the dominant gray in the landscape of the city of Sao Paulo.
Patents: Laika Design
Team Members: Ruis Vargas, Creative Director, Agnes Svilenov, Designer
Image Credits: Laika Design