Status Audio Ọrụ Bụ Isi: Njirimara Ahịa by Ryan Paonessa is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Bronz in Nhazi Mgbasa Ozi Azụmaahịa, Ahịa na Nkwurịta Okwu Competition Category.
BronzMgbasa Ozi Azụmaahịa· 2020
Status Audio Ọrụ Bụ Isi: Njirimara Ahịa
Client: Ryan Paonessa Design
Ihe Nrite A' Design Award nke Bronz Winner in Mgbasa Ozi Azụmaahịa Category
Verified Award Winner
Verify Award Status for #98408The Design
About Status Audio Ọrụ Bụ Isi: Njirimara Ahịa
Ederede Akwụkwọ: Status Audio bụ njirimara ahịa e mepụtara maka ụlọ ọrụ na-emepụta ihe ntị ndị dịpụtara na obodo New York, nke na-ere ihe ntị ya ozugbo nye ndị ahịa ya. Ụdị mkpọaha ahụ (logotype) na-emeghachi omume ntụgharị nke otu ụdị ụda dị mfe, ebe mkpụrụedemede ọ bụla na-eso otu ụzọ mgbago na mwụda kwa ozugbo. Ụdị ụda ahụ e depụtaziri kwa nke ọma na-arụ ọrụ dịkwa ka akara nke abụọ mgbe ọ na-adịghị mkpa iji ụdị mkpọaha ahụ. Agba na ụdị mkpụrụedemede na-ejikọta njirimara ọhụụ ahụ n'ofe akpa ngwaahịa, weebụsaịtị, akwụkwọ mgbasa ozi na ngwa mgbasa ahịa ndị ọzọ. Ihe ntị ndị a ejighị akara ahịa ọ bụla, kama ha na-ebu naanị koodu ngwaahịa pụrụ iche, nke na-egosipụta ụzọ dị mfe na nke bara uru n'ụzọ ọ bụla. A na-enye akpa ngwaahịa a n'ọtụtụ nha dị iche iche.
The Recognition
About the Ihe Nrite A' Design Award nke Bronz
Status Audio Ọrụ Bụ Isi: Njirimara Ahịa meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Status Audio Ọrụ Bụ Isi: Njirimara Ahịa ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Status Audio Ọrụ Bụ Isi: Njirimara Ahịa na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Status is a New York-based direct-to-consumer audio brand committed to offering well-designed, high-quality headphones, that reflect a relentless dedication to producing impeccable sound.
The Status brief covered a myriad of disciplines including visual identity, product development, packaging design, photography direction, digital design & development, and more. The objective was to create a cohesive identity for the brand that reflected the core ethos of the company and products. - Dimensions & Packaging
- The packaging shown is offered in a variety of sizes and iterations based on the product.
- Tags
- graphic design, brand identity, packaging design, logo design, audio, headphones, branding, web design, art direction
- Production Technology
- The Status logotype was designed to mimic the flow of a simple sound wave pattern in which each letter follows the same vertical path and arch. Since the space occupied by the logotype and sound wave pattern is almost identical, we were able to leverage this with the packaging. While the headphones themselves do no feature logos, they do each have a unique product code identifier that reflects the minimalist, utilitarian aspects of the brand.
- Design Challenge
- Most of the research regarding the Status branding involved identifying what was being used by other brands in the audio space so that we were able to avoid blending in from a visual perspective. Another tricky aspect of the product was emphasizing the audio components of the brand without being too obvious. For packaging we looked at the products themselves, resulting in very minimal, subtly branded boxes with no excessive imagery or descriptions.
- Research
- The headphone industry is enormous, with an increasing amount of competitors, all vying to be the next big brand in the space. Status takes a unique, somewhat disruptive approach, in that it focusses on offering high quality sound and design, direct to consumers, at a much more affordable price than their competitors. Part of how they do this is by cutting costs on expensive marketing ploys. From a branding perspective this created a unique challenge — how do you create recognizable products and packaging that represent the brand and product category without excessive supporting material?
- Inspiration
- The Status logotype was designed to mimic the flow of a simple sound wave pattern in which each letter follows the same vertical path and arch. This is a subtle nod to the audio components of the brand. The sound wave pattern itself is was also refined to be used as a secondary brand mark in applications where the logo wasn’t necessary. Color and type were used to further unify the brand's visual identity.
- Project Duration
- This project started in New York in 2015 and is ongoing. The design and development portions have most recently taken place in both New York and Florence, AL.
- Operation Flow
- Although the Status products do not feature a brand logo, the packaging, website, print collateral, and marketing materials required certain visual mechanisms to help consumers identify the brand.
- Team Members
- Lead Designer: Ryan Paonessa
Founder / CEO: James Bertuzzi
Photographer: Marshall Troy
Photographer: Kilian Son - Image Credits
- Image #2: Photographer Marshall Troy, Product & Packaging Photography, 2019.
Image #3: Photographer Marshall Troy, Product & Packaging Photography, 2019.
Image #5: Photographer Marshall Troy, Product & Packaging Photography, 2019.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
