Interview with Ariane Cristina da Rosa

Since I graduated in architecture and urbanism most of my work is interior design. I always do a lot of research while carrying out my projects and I try to create really different environments that express the personality of my clients.

My creativity knows no limits. In each project I create exclusive pieces for each situation, for each client. Design came naturally to me in the daily performance of my duties as an architect and interior designer.

I design furniture and decorations, as well as lamps and small objects.

Be persistent, study hard and always improve. Listen to your heart and let the emotion flow.

Find simple and unusual solutions for common situations is the hardest part.

In my opinion, good design is one that stands out for its beauty, originality and simplicity. A good design brings a positive emotion to people and transforms the environment in which it is found.

Good design is always good, it doesn't lose its value over the years.

I would love to create limitless environments to vent my creativity. Commercial spaces, for example, are perfect for experimenting with new ways of relating to the environment.

Having my own design brand.

My secret ingredient in design is empathy. I believe that great design starts with truly understanding the people who will experience it. It’s not just about how a space looks or functions—it’s about how it makes people feel, how it meets their needs, and how it enhances their lives. By putting myself in the shoes of those who will live, work, or relax in the spaces I create, I can design with intention and purpose, ensuring that the result is not only beautiful but meaningful.

Another key element for me is resilience. Design is a process full of challenges, from technical limitations to unexpected obstacles, but I’ve learned that every problem is an opportunity for creativity. By embracing these moments, I push myself to find innovative solutions that often lead to more thoughtful and impactful designs.

Finally, I think it’s about maintaining a passion for learning and exploration. Design is ever-evolving, and I love staying curious—whether it’s diving into new materials, exploring sustainable technologies, or drawing inspiration from diverse cultures. This hunger for knowledge allows me to continuously grow as a designer and keep my work fresh, relevant, and inspiring.

Karim Hashid, Philippe Starck, Isay Weinfeld, Sig Bergamin, Kelly Hoppen, Marcel Wanders, Oscar Niemeyer

Chaise Longue Rio by Oscar Niemeyer for its elegant, lightweight and extremely comfortable shape. It's a masterpiece.

My greatest design is the one I haven't done yet, and that's exactly what makes it great, the anticipation of what's to come.

To become a better designer, the most important thing is to stay curious and open to learning. Design is constantly evolving, and the best way to improve is to never stop exploring new ideas, techniques, and approaches. Whether it’s learning from other disciplines, experimenting with different materials, or staying updated on trends, curiosity keeps you growing.

One thing that helped me immensely was developing empathy—understanding the people who will use the spaces or objects I design. The more you understand the needs, emotions, and behaviors of people, the more thoughtful and effective your designs will be. I’ve found that putting the human experience at the center of my work leads to solutions that are both functional and deeply meaningful.

Another key aspect is embracing failure and challenges. Design can be full of setbacks, but each one is an opportunity to learn. Instead of being discouraged, I learned to see problems as creative challenges that push me to find better, more innovative solutions. This resilience helps refine your thinking and makes your designs stronger.

Lastly, collaboration is vital. Working with other designers, engineers, or people from different fields broadens your perspective. I’ve found that some of my best ideas come from teamwork and listening to others’ insights.

Improving as a designer is a lifelong journey, and it requires a mix of curiosity, empathy, resilience, and a willingness to learn from every experience.

If I hadn’t become a designer, I think I would have pursued something where I could still create and make a positive impact on people’s lives. Maybe I would have been a writer or a storyteller, because I love the idea of using words to inspire, connect, and transport people to different places and ideas. Writing, like design, is about crafting experiences and evoking emotions, and I think that would have fulfilled my creative side in a different way.

Another path that’s always fascinated me is teaching. I believe in the power of education to transform lives, and sharing knowledge while helping others find their own voice and creativity would be incredibly rewarding. Whether in the classroom or through mentoring, I think teaching is another way to leave a meaningful impact on the world.

Ultimately, whatever path I would have chosen, it would have to involve creativity, human connection, and a drive to make the world a little better, just like design does for me.

For me, design is about creating solutions that improve the human experience. It’s not just about aesthetics or form—though beauty is important—but about how things function, how they serve people’s needs, and how they make life better. Design is the intersection of creativity and problem-solving, where we balance art with practicality to shape environments, products, and systems that are both meaningful and functional.

Design, at its core, is about intentionality. Every element has a purpose, whether it’s the curve of a chair that enhances comfort, or the layout of a space that fosters connection and well-being. It’s about seeing the world through the lens of possibility and always asking, “How can this be better? More efficient? More inspiring?”

For me, design is also deeply tied to responsibility. We, as designers, have the power to shape how people interact with their surroundings, and with that comes the responsibility to design sustainably, inclusively, and thoughtfully. Whether it’s reducing waste in materials, creating spaces that everyone can access, or designing with future generations in mind, design isn’t just about the present moment—it’s about leaving a positive impact for the future.

In short, design is about human connection, purpose-driven creativity, and making life better—one thoughtful solution at a time.

It may sound cheesy, but my family and my husband have a prominent role as supporters.

In short, a love for learning, empathy for others, resilience in the face of challenges, and collaboration are what have shaped my journey and success as a designer.

Before becoming a design master, I faced several challenges. I often questioned my skills and whether I belonged in the design field, which made building confidence take time. With limited practical experience, translating theory into real-world applications was tough, but each project taught me valuable lessons. Finding the right balance between innovative designs and practical constraints was also challenging but essential for success. Initially, feedback felt personal, but I learned to see it as an opportunity for growth and refinement. The design field evolves rapidly, so keeping up with trends and technologies was crucial for my adaptability. Establishing connections took time, but I realized that collaboration and relationships are vital for personal and professional growth. Overcoming these obstacles strengthened my determination and shaped my journey as a designer, with each challenge offering valuable lessons that helped me evolve in my craft.

In the best way possible, in an unusual way, using all the tools at your fingertips.

I have so many ideas all the time that sometimes it's hard to choose where to start. One thing is for sure, news are coming.

Today? Winning a Platinum A'Design Award

As an esteemed designer, people often have high expectations based on my experience and reputation. They typically look for creativity and innovation, seeking fresh ideas that push boundaries and challenge the status quo. Clients and peers expect me to bring a unique perspective to each project, creating designs that stand out and resonate with their vision. There is also a strong expectation for meticulous attention to detail, ensuring that every element of the design is thoughtfully considered and executed flawlessly, from aesthetics to functionality and sustainability.

Additionally, people expect me to have a deep understanding of design principles, materials, and the latest trends, looking to me for guidance and advice on how to best achieve their design goals while navigating potential challenges. They come to me with specific problems and anticipate effective solutions that are both practical and aesthetically pleasing. Clear communication is essential in design, and people expect me to articulate my ideas effectively, listen to their feedback, and collaborate closely throughout the design process to ensure their vision is realized.

Clients also expect timeliness and reliability, wanting me to deliver on time and within budget while demonstrating professionalism. In today’s world, there is an increasing expectation for designers to incorporate sustainable practices into their work, with clients looking for designs that respect the environment and promote responsible resource use. Ultimately, people expect me to be a trusted partner in the design process, someone who can translate their ideas into reality while exceeding their expectations and creating meaningful, lasting spaces.

Design plays a crucial role in creating a better society by shaping our environments and influencing our daily experiences. Thoughtful design can enhance functionality, accessibility, and aesthetics in public spaces, making them more welcoming and inclusive for everyone. It fosters community engagement by encouraging social interaction and promoting cultural identity through the use of local materials and styles. Furthermore, sustainable design practices contribute to environmental health, ensuring that resources are used responsibly and reducing waste. By prioritizing user needs and addressing social issues, design can inspire positive change, improve quality of life, and promote well-being, ultimately leading to a more harmonious and equitable society.

I’m currently working on a groundbreaking project that merges cutting-edge technology with sustainable design principles, and I can’t wait to share more details soon. This initiative aims to redefine how we interact with our spaces, creating environments that are not only visually stunning but also incredibly functional and eco-friendly. The concept is still under wraps, but I can promise it will challenge traditional design norms and spark conversations about the future of our built environments. Stay tuned, as I believe this project has the potential to inspire a new wave of creativity and innovation in the design community!

Casa da Barra, (The Concrete House) a project I did from the architectural to the interior details. The end result was a great satisfaction.

In the coming years, I would love to see the design industry embrace a more collaborative and inclusive approach, where diverse voices and perspectives are not just welcomed but actively sought out. This shift could lead to richer, more innovative solutions that reflect the complexities of our society. Additionally, I hope to see a stronger emphasis on sustainability, pushing for design practices that prioritize environmental stewardship and social responsibility. By integrating technology and focusing on the well-being of communities, we can create designs that not only enhance our physical spaces but also contribute positively to the lives of individuals and the planet.

For the greatest comfort with the least effort using sustainable materials

Sometimes years, sometimes days... it depends a lot on what is being developed.

inspiration, people needs and Research

My life motto as a designer is to "create with purpose and passion." I believe that every design should have a meaningful impact, whether it’s enhancing daily experiences, promoting sustainability, or fostering community connections. This motto drives me to approach each project with a sense of responsibility and enthusiasm, reminding me that design has the power to transform lives and shape our environments for the better. By infusing my work with genuine passion and intention, I strive to inspire others and contribute positively to the world around me.

It is definitely a two-way street. but I think that design invariably sets the trends

Assists in the development and improvement of projects

Literally whatever is available. In general I draw by hand and then model in some lighter software.

Color and texture are directly linked to emotions. The good choice of materials is one that uses these and other subterfuges to achieve what is desired.

How can i have one of these?

How did I not think of this before?

I think collabs are important and I believe that together we can do more.

Every situation I experience provides me with material for new creations.

The first design book I bought was Starck by Taschen and it left a deep impression on me.

Researching a lot, observing everything, going to trade shows, and listening to people.

Leonardo Da Vinci

I still don't consider myself that famous, but I definitely recognize that the awards and recognition I’ve received have made a significant impact on my career. They not only validate the hard work and creativity I've poured into my projects but also open many doors for new opportunities. While fame can bring its own challenges, such as increased scrutiny and pressure to constantly deliver, I focus on the positives—like connecting with inspiring people and being part of exciting collaborations. Ultimately, the recognition fuels my passion for design and motivates me to keep pushing boundaries in my work.

Red and turquoise, my house, Florentine steak, spring, desigual brand

The first time I wanted to produce a project of mine, I thought I had to do the whole process, from creation, assembly, transportation, delivery, everything. I temporarily gave up on my dream until one day I realized that all I needed was a partner to produce my designs. This took 20 years to happen.

What makes my day great as a designer is the thrill of bringing ideas to life and seeing how they resonate with people. Each morning, I find motivation in the small moments of creativity—whether it's sketching a new concept, exploring materials, or getting inspired by nature or architecture around me. Collaborating with my team and clients also energizes me; their enthusiasm and fresh perspectives ignite my passion. I set daily goals that challenge me, but I also take time to celebrate the small victories along the way. Ultimately, knowing that my designs can make a positive impact on people's lives keeps me motivated and excited for each new day.

From a young age, it was clear that my path would be in design. I was an incredibly creative child, always looking for new ways to express my imagination, whether it was through drawing, building, or redecorating the spaces around me. This passion, combined with my love for people, shaped my vision as an architect and designer. I believe that every project is an opportunity to connect stories and emotions, creating environments that not only delight but also embrace and inspire.

Looking a thousand years into the future, I envision a world where design seamlessly integrates with nature and technology, creating harmonious spaces that enhance our well-being. Architecture will likely evolve to prioritize sustainability, using innovative materials and energy-efficient solutions that minimize our ecological footprint. I imagine cities that adapt to their environments, with structures that breathe and change with the seasons, reflecting the beauty of the natural world. Moreover, design will continue to foster connections among people, creating communal spaces that encourage collaboration, creativity, and a sense of belonging. In this future, the role of a designer will be more vital than ever, as we strive to create spaces that not only serve practical purposes but also nurture the human spirit and celebrate diversity.

I want people to know that, as an architect and designer passionate about transforming the world through design, I believe empathy is essential. It’s not just about technical knowledge; it’s about understanding people’s needs and how spaces make them feel. I strive to create environments that inspire, comfort, and enhance lives, ensuring that my work leaves a positive and lasting impact. I also emphasize the social responsibility we have as designers; our choices can shape communities for generations. By choosing sustainable materials and promoting inclusive design, I aim to contribute to a more equitable future. Lastly, I embrace continuous learning, staying curious about new technologies and cultural approaches to design, as I believe this openness is crucial for making a lasting impact.

At AR - Ariane Rosa Studio of architecture and design, we believe that everyone can be whoever they want. We create unique and daring projects, expressing your unique individuality in projects that value your stories and your personality in a unique way.

For me design is a way of seeing the world, a way of looking for alternatives to the endless day-to-day situations: improving processes to make life easier or simply for aesthetic reasons through a new look at the trivial.

I love people and their stories, and I believe that these stories must be told, whether in an architectural or interior project, residential, commercial or corporate, there is always a story behind every choice I make.

Philippe Starck was the first designer to catch my eye. Le Corbusier and Oscar Niemeyer, the Eames couple, Lina Bo Bardi and Jorge Zalszupin are some of my main references.

The Umma armchair

I love fabrics, wood and metal.

I have so many ideas all the time.

First the function then the beauty.

When I'm creating I forget that the world exists. At that moment there is only me and my thoughts. I am totally immersed, researching and looking for viable solutions for a given issue. I don't rest until I get the expected result.

when I get the result I expected, the feeling is of accomplishment. Then I try to multiply that particular solution for several possibilities.

Good Design is innovative, satisfies functional and aesthetic criterias, adds beauty to the world and remains relevant over the years.

First of all what is the function: good design solves the question it proposes. Then technical criteria such as the type of material, form of presentation and last but not least, the beauty.

The ideal would be to use sustainable, recyclable, reusable processes and raw materials, taking into account the entire path from creation and development to the final product.

More and more people seek to express themselves as individuals, to have their voice heard. Design is a way to realize this intrinsic human desire.

My last exhibition was at the Casa Cor decoration show in 2001 whith the interior design of "Intimate Area Bathroom" project, carried out jointly with the architects Inara Beck Rodrigues and Maria Andrea Triana, received the award for the best use of Portinari ceramics.

My inspiration comes from the search for solutions for my projects. Each new client brings a new story, needs and desires that need to be taken into account. I always do extensive research in search of alternatives to offer suitable solutions for each situation, so new pieces are born, created especially for that particular work.

my style is light and clean looking for elegant and sophisticated yet simple solutions.

I live in Brazil, here we have an exuberant nature and a very pleasant climate. I see inspiration everywhere, all the time: colors, textures and scents are a delight for the senses.

The main issue is an alignment of values, seeing if the designer's brand matches the company's brand. Once this is defined, everything else can be negotiated.

I usually have a vision of what I need or want as a result. So I do a search to see if what I'm looking for already exists, usually it doesn't. Thus begins the creation of a new design.

I love chairs and armchairs, lamps, rugs and trays

I love waking up early, having my family breakfast and doing my daily physical activity. Then I go to the office to carry out the day's agenda: doing projects, delegating tasks, meeting clients and suppliers. At the end of the day, I go home with a feeling of accomplishment, where I meet my family, we have dinner together, watch TV or play a game and then a good night's sleep.

Write down your ideas, research a lot, never copy someone, be persistent, believe in yourself, keep trying, have courage and determination, believe in your dream, always follow your path with joy in your heart because everything happens at the right time.

there is nothing negative, only positive. I am captivated by the constant challenge, the search for innovative, unexpected and yet simple solutions.

escape the pattern

As an architect who is passionate about transforming the world through design, I believe the most important skills for a designer go beyond just technical knowledge. It starts with empathy—the ability to truly understand the needs of people and the environment. Design, for me, is about creating spaces that inspire, comfort, and improve lives.

I draw all my ideas on paper, then model them in autocad and after making all the adjustments, I send them to my team to render and do the detailing

I have a well-organized schedule with free windows that I use to rearrange some appointments whenever necessary, such as spending more time researching or producing my projects.

It depends on the project, sometimes it's very quick, it takes just one day and sometimes the creation requires a lot of research, analysis and adjustments and can take up to months to be ready.

how to make the world a better place through my design?

working with the architect Alberto Julian de Santiago

Brands: Casa Moderna, Gatos e Atos, La Beaute

I like creation

To continue creating signature lines of furniture and decoration pieces, I want to exhibit at the Venice Biennale and at Il Salone in Milan

most of the time by myself, but I really enjoy working in teams and collabs

I'm working on a furniture collection made from solid wood. The big challenge is to create new pieces that, in addition to being beautiful, are also comfortable and commercial.

By email contato.arianerosa@gmail.com or on Instagram @arianerosa_arquiteta

as an architect who is passionate about transforming the world through design, one thing that often doesn’t come up but I believe is crucial is the emotional connection between people and the spaces they inhabit. Architecture, at its core, isn’t just about materials, forms, or functions—it’s about how spaces make people feel. Whether it’s the warmth and comfort of a home, the inspiration one feels in a cultural space, or the serenity in a well-designed garden, the emotional impact of design is something I always consider.

I also think it’s important to emphasize the social responsibility we carry as designers. The decisions we make affect communities for generations. By choosing sustainable materials, promoting inclusive design, or creating accessible public spaces, we have the power to shape a more equitable world. I strive to ensure that my work reflects these values and that my designs contribute to a future where architecture doesn’t just serve the few but uplifts everyone.

Lastly, I’d like to highlight the joy of continuous learning. Architecture is an ever-evolving field, and I thrive on keeping up with new technologies, techniques, and ideas. Whether it’s embracing new sustainable innovations or learning from different cultures and their approaches to space, I believe staying curious and open-minded is essential for any designer who wants to make a lasting impact.