Hönnunarverkið Electric Meets Reality Upplifunarveggur í verslun eftir Mark Boey er hávirt verðlaunaverk sem hlaut hin virtu 2020 A' Design Award í gulli verðlaun í keppnisflokknum Auglýsinga-, markaðs- og samskiptahönnun.
GullAuglýsingar· 2020
Electric Meets Reality Upplifunarveggur í verslun
eftir Mark Boey
Viðskiptavinur: MG Motors Australia
Handhafi A' Design Award í gulli í flokknum Auglýsingar
Staðfestur verðlaunahafi
Staðfesta verðlaunastöðu fyrir #100808Hönnunin
Um Electric Meets Reality Upplifunarveggur í verslun
Electric Meets Reality er gagnvirk vörpunarkortlagningarinnsetning (projection mapping) sem gerð var fyrir bílaumboð. Veggurinn er 6500 millimetrar á breidd og 2000 millimetrar á hæð. Mótað yfirborð hans er handgert úr epoxýresíni og viði með þrívíddarprentuðum hlutum og stendur eftir sem hvít og glæsileg lágmynd þegar slökkt er á varpaunum. Þrír varpar bæta við átta mínútum af hreyfimyndum og litum. Vörpunin táknar rafmagn og skúlptúrinn táknar veruleikann. Innsetningin útskýrir drægni, hleðslu, öryggi og afköst fyrir gestum sem íhuga kaup á rafbíl.
Viðurkenningin
Um A' Design Award í gulli
Electric Meets Reality Upplifunarveggur í verslun vann A' Design Award í gulli, óendanlega virta viðurkenningu sem veitt er fyrsta flokks, dásamlegum og framúrskarandi hönnunarverkum. Sigurvegarar í gulli eru afar nýstárleg, framsýn og töfrandi glæsileg sköpunarverk sem endurspegla snilld, visku og hæfni hönnuða sinna. Þess er vænst að Electric Meets Reality Upplifunarveggur í verslun sé mjög lofuð, brautryðjandi og stórfengleg uppfinning sem skilar fordæmislausu virði. Þetta hönnunarverk sem vann A' Design Award í gulli er stórbrotið, virt verkefni sem gagnast mörkum listar, vísinda, hönnunar og tækni mjög vel og færir þau fram á við. Electric Meets Reality Upplifunarveggur í verslun skapar sterkar þráartilfinningar, vekur ástríðu, hvetur til sköpunar og heillar okkur.
Á bak við hönnunina
Fjölmiðlapakki
Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.
- Einstakar eiginleikar
- An interactive AR installation inside a dealership that will tip people past the 4 main barriers to buying an electric vehicle in Australia. "Range, Charging, Safety, Performance." By addressing these points, we will do what no other car manufacturer is doing and open our core demographic to buying our cars.
The MG EZS is the first mass-produced battery-powered electric vehicle within the financial reach of everyday Australians. This idea is a telegraphic demonstration of that thought. The physical constructions represent reality.
The projections represent electricity. Together they show how the MG EZS is the best affordable electric car for Australian conditions. - Stærðir og umbúðir
- 6500mm wide x 2000mm
3x Projectors
3 x Mini Mad Mapper
8 minutes of animation. - Merki
- Projection Mapping, Installation sculpture, Animation, Design Communication, In-store Experience,
- Framleiðslutækni
- Projection-Mapping AR (Maya, C4D, After effects, Photoshop),
Wall - 3d Printing, Handmade sculpture using Epoxy Resin and Wood. - Hönnunaráskorun
- In this piece of communications, I wanted to create a fun and engaging experience. Inspired by children's miniature toys as the core idea.
I wanted to design an installation that looks elegant without light projections on it, and then project colour and animation on top to bring it to life. The Projection mapping is like magic, and it transforms the white wall into an enchanting world of the electric car.
One of the challenges is to simplify the idea/communication playfully.
We have gone through over 50 pages of research, based on why people don't want to purchase an electric car. The results, we break down into four sections.
"Range, Charging, Safety, Performance."
The second greatest challenge is to keep the sculpture kids proof and non-toxic, a combination of Art resin and wood is used for the final piece. This process took about 6 weeks to build.
Animation production took about 6 weeks. - Rannsóknir
- At the top end of the market (Tesla, Jaguar, BMW), you have a lot of educated consumers who are educated about electric vehicles in Australian conditions.
At the mid-range end of the market, there are still a number of barriers for Australian consumers. We need to educate people about these barriers in a simple, engaging way. - Innblástur
- This is not just any wall, it's an interactive AR installation inside a dealership that will engage people to buy an electric vehicle in Australia.
By addressing the concern, we will do what no other car manufacturer
is doing and open our core demographic to buying our cars.
The MG EZS is the first mass-produced battery-powered electric vehicle within the financial reach of everyday Australians.
This idea is a telegraphic demonstration of that thought.
The physical constructions represent reality. The projections represent electricity.
Together they show how the MG EZS is the best affordable electric car for Australian conditions. - Lengd verkefnis
- October 2019 - Present
- Verkflæði
- We created an installation that looks beautiful without projections on it and then projects animation and colour on top to bring it to life.
- Liðsmenn
- Creative Director: Mark Boey.
Executive Producer: Adam Eden.
Art Director / Model Maker: Jacqui Hudson.
Producer: Erin Sheehan.
Tech Installation: Jack Horrocks, Shaun Sprowles.
Music: Superlunar.
Animation: Untitled Studios.
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