Yoonly Sjónræn ímynd by Fanny De Bray is a highly esteemed winner of the very prestigious 2021 A' Design Award í bronsi in Grafík, myndskreytingar og sjónræn samskiptahönnun Competition Category.
BronsGrafík· 2021
Yoonly Sjónræn ímynd
Client: Made for you
A' Design Award í bronsi Winner in Grafík Category
Verified Award Winner
Verify Award Status for #109809The Design
About Yoonly Sjónræn ímynd
Yoonly er sjónræn ímynd hönnuð fyrir ferðamerki sem býður upp á upplifanir fyrir unga ferðalanga. Stafurinn Y er sameinaður kortapinna og myndar þannig kveikt/slökkt-hnapp sem styður við grunnskilaboðin, kveiktu á lífinu. Bókstafirnir tveir O eru mótaðir sem óendanleikatákn sem tjáir minningar sem endast ævilangt. Neðri hluti hvers stafs sveigist til hægri, sem gefur merkinu kraftmikið og áferðarríkt yfirbragð. Andargrænn litur minnir á hafið og himininn, en appelsínugulur litur vísar til mannlegrar hlýju og sólskins. Ímyndin er löguð bæði að stafrænum og prentuðum miðlum.
The Recognition
About the A' Design Award í bronsi
Yoonly Sjónræn ímynd vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Yoonly Sjónræn ímynd sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Yoonly Sjónræn ímynd fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The letter Y with a pin creates an on/off button which perfectly illustrates the baseline: switch on life.
The two Os in Yoonly represent the sign for infinity, emphasizing the idea of memories which will last a lifetime.
The bottom of each letter flicks to the right, making the logo dynamic and textured. - Dimensions & Packaging
- Business card: 85 X 55 mm
Letterhead paper: A4
Envelope: 220 x 110mm - Tags
- travel, young, branding, graphic design, vacation, experiences, mountains, sea
- Production Technology
- Logo
Business card
Letterhead paper
Envelope - Design Challenge
- Create a universe that matches the expectations of millennials.
Have a clear enough message with the logo, but also leave a creative interpretation possible.
Create a universe that can work with multiple destinations : mountain, sea side and much more. - Research
- Several research have been conducted to create this design :
- Analysis of youth expectation for their travel through social network publication, competition and user interviews
- Brand platform with the company direction : What is the mission ? What are the USP ? Who is the target ?
- Moodboard of images & emotions that need to be associated with the brand (with the company direction) - Inspiration
- The logo features the letter Y with a pin, which evokes the idea of geolocation, and is an image which is frequently used in the travel industry.
Duck green can evoke the sea and blue skies, while the color orange evokes human warmth, sunshine, the earth, and emotions.
The round lowercase typography is contemporary and inspired by the lettering used by start-ups and other current brands. - Project Duration
- The project started in June 2019 and finished in May 2020. Since septembrer 2020 a website has put into action this design.
- Operation Flow
- This design has been adapted to be displayed both on digital (website, app, icons) & printed (book, guides, flyers, business cards...). The logo is adapted to suite better each media it is displayed on.
- Patents
- Copyright Made for you
- Team Members
- Creative Director: Fanny de Bray
Brand Strategist: Amandine Lantelme - Image Credits
- Copyright Made for you
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