Hönnunarverkið Da Ya Li Innanhússhönnun veitingastaðar eftir Wei Wu er hávirt verðlaunaverk sem hlaut hin virtu 2021 A' Design Award í gulli verðlaun í keppnisflokknum Innanhúss- og sýningarhönnun.
GullInnanhúss· 2021
Da Ya Li Innanhússhönnun veitingastaðar
eftir Wei Wu
Viðskiptavinur: Beijing Da Ya Li Catering Co., Ltd.
Handhafi A' Design Award í gulli í flokknum Innanhúss
Staðfestur verðlaunahafi
Staðfesta verðlaunastöðu fyrir #111709Hönnunin
Um Da Ya Li Innanhússhönnun veitingastaðar
Da Ya Li er innanhússhönnun veitingastaðar í Chengdu í Kína sem sérhæfir sig í steiktri önd. Aðalsmerki hönnunarinnar er rautt tréhús úr rattan-viði. Um 50.000 rattan-stykki voru fáguð og sprautulökkuð á verkstæði og síðan fest eitt af öðru á mótaðan grunn. Ofna mynstrið rís frá inngangi stigans og teygir sig yfir í sætasvæðin. Rauði liturinn vísar til kínverskrar konunglegrar byggingarlistar og piparbragðsins í Sichuan-matargerð. Reyksvartir múrsteinsveggir í antíkstíl og gólfflísar skapa jafnvægi við hlýja rauða litinn. Málmgrind skiptir rýminu í samræmi við viðskiptalegar þarfir.
Viðurkenningin
Um A' Design Award í gulli
Da Ya Li Innanhússhönnun veitingastaðar vann A' Design Award í gulli, óendanlega virta viðurkenningu sem veitt er fyrsta flokks, dásamlegum og framúrskarandi hönnunarverkum. Sigurvegarar í gulli eru afar nýstárleg, framsýn og töfrandi glæsileg sköpunarverk sem endurspegla snilld, visku og hæfni hönnuða sinna. Þess er vænst að Da Ya Li Innanhússhönnun veitingastaðar sé mjög lofuð, brautryðjandi og stórfengleg uppfinning sem skilar fordæmislausu virði. Þetta hönnunarverk sem vann A' Design Award í gulli er stórbrotið, virt verkefni sem gagnast mörkum listar, vísinda, hönnunar og tækni mjög vel og færir þau fram á við. Da Ya Li Innanhússhönnun veitingastaðar skapar sterkar þráartilfinningar, vekur ástríðu, hvetur til sköpunar og heillar okkur.
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Fjölmiðlapakki
Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.
- Einstakar eiginleikar
- The super symbol of this brand - the tree house, is like a childhood dream, which represents people's pursuit of the heart of child. The rattans has built undulating shapes, weaving a beautiful vision in the infinite tenderness and evoking the most rustic and authentic memory of the diners .
- Stærðir og umbúðir
- We set the lines of red rattan according to the drawings on site, and made the base of the keel. 50,000 rattans were uniformly polished and spray-painted in the workshop, and then were attached one by one to the base of the keel, then we adjusted and modified and painted finally. It’s majestic, the metal grille separates the space and meets the commercial needs, it properly connects every dimension of the space by its hotizontal, vertical lines with rich layers without losing the whole.
- Merki
- Da Ya Li, Wei Wu, Shi Yunfeng, Roast Duck, Chengdu Restaurant
- Framleiðslutækni
- The most highlighted part is the tree house made of rattan. Like other raw materials as bricks and wood, the solid weave pattern slowly rises from the entrance of the staircase and eventually extends to the seats. The cool smoky black antique brick walls and floor tiles reduce the restlessness and anxiety brought by the warm red, achieving a delicate balance between color and material temperature. Materials, colors, and craftsmanship are intrinsically connected with the super symbol tree house. For example, the rattan for wall decoration, the rattan for tree house, and the rattan for door panels are the same one with different handling methods.
- Hönnunaráskorun
- We had 2 challenges. This roast duck restaurant brand - Da Ya Li, has been in the catering market for over two decades. The first challenge was aging problem of an old brand, and the other challenge was how to better integrate into the local Sichuan culture as a Beijing cuisine. How to maintain the endless vitality of an old brand is a great challenge, but in this project, the designer is facing both challenges of brand image upgrading and integrating into the local culture.
- Rannsóknir
- Research background: Commercial space.
Research object:20-year old restaurant chain brand .
Research purpose: We had 2 challenges. This roast duck restaurant brand - Da Ya Li, has been in the catering market for over two decades. The first challenge was aging problem of an old brand, and the other challenge was how to better integrate into the local Sichuan culture as a Beijing cuisine.
Method: Feel the image of "visual symbols" in the space, a "subversive" spatial processing technique.
Commercial value: To realize two values, one is communication value, so that consumers have a topical communication carrier, and the other is the ability to form a brand visualization symbol to strengthen and deepen the brand experience. - Innblástur
- The red color is a symbol of solemn Chinese royal architecture, and it is also the typical sign of peppery taste in Sichuan cuisine. This color is presented in this project with a visually striking image, which evokes taste memory and recalls national culture at the same time.
- Lengd verkefnis
- The project started in June 2019 in Chengdu and finished in September 2019 in Chengdu.
- Verkflæði
- To feel the image of "visual symbol" in the space, two values must be realized. One is to spread the value, customers have a topical communication carrier , and the other is to be able to form a brand visual symbol, strengthen and deepen the experience of the brand. The core visual focus of the space is the red tree house. This super-symbol image can form a memory point for a brand, and create better spreading effect, so that the local has a new understanding of Beijing cuisine.
- Liðsmenn
- Wei Wu, Jia Qifeng, Liu Chenyang, Jia Chenjuan, Jin Shengxu, Ying Zheguang
- Myndheimildir
- All Images
Photography: Shi Yunfeng
Project planning: Lele Brand Strategy
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