Rosa Roxburghii Teumbúðir eftir Guangzhou Cheung Ying Design Co., Ltd.

Hönnunarverkið Rosa Roxburghii Teumbúðir eftir Guangzhou Cheung Ying Design Co., Ltd. er hávirt verðlaunaverk sem hlaut hin virtu 2021 A' Design Award í gulli verðlaun í keppnisflokknum Umbúðahönnun.

GullUmbúðir· 2021

Rosa Roxburghii Teumbúðir

eftir Guangzhou Cheung Ying Design Co., Ltd.

Viðskiptavinur: Guangzhou Cheung Ying Design Co., Ltd.

Handhafi A' Design Award í gulli í flokknum Umbúðir

28,750

Staðfestur verðlaunahafi

Staðfesta verðlaunastöðu fyrir #111732

Skoða hjá A' Design Award Fréttatilkynning Verðlaunamerki

Litir

Hönnunin

Um Rosa Roxburghii Teumbúðir

Rosa Roxburghii er umbúðahönnun fyrir tedrykk í dós. Ílátið er áldós sem mælist 65 mm á lengd, 65 mm á breidd og 95 mm á hæð, með 245 ml rúmtaki. Grafíkin notar myndskreytingu í kínverskum stíl af tegarði með rosa roxburghii, sem endurspeglar þá alúð sem lögð er í allt ferlið frá ræktun til efnisvals. Hefðbundin kínversk stílbrigði og gæfuríkur rauður þemalitur móta útlitið. Umbúðirnar voru hannaðar til að gefa vörunni skýra sjálfsmynd og til að tjá heilbrigði, náttúruleika, lífskraft og arfleifð.

Viðurkenningin

Um A' Design Award í gulli

Rosa Roxburghii Teumbúðir vann A' Design Award í gulli, óendanlega virta viðurkenningu sem veitt er fyrsta flokks, dásamlegum og framúrskarandi hönnunarverkum. Sigurvegarar í gulli eru afar nýstárleg, framsýn og töfrandi glæsileg sköpunarverk sem endurspegla snilld, visku og hæfni hönnuða sinna. Þess er vænst að Rosa Roxburghii Teumbúðir sé mjög lofuð, brautryðjandi og stórfengleg uppfinning sem skilar fordæmislausu virði. Þetta hönnunarverk sem vann A' Design Award í gulli er stórbrotið, virt verkefni sem gagnast mörkum listar, vísinda, hönnunar og tækni mjög vel og færir þau fram á við. Rosa Roxburghii Teumbúðir skapar sterkar þráartilfinningar, vekur ástríðu, hvetur til sköpunar og heillar okkur.

Á bak við hönnunina

Fjölmiðlapakki

Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: Due to the lack of personalization of the old packaging of the product which visual communication information is unclear, there is no unique imprint of its own category. Therefore, in order to better communicate with consumers, enhance the local characteristics and charm of rosa roxburghii and tea culture, and convey the new concept of "health, naturalness, vitality, and inheritance", a brand-new appearance design is needed to carry and present the concept and values behind the brand.
Stærðir og umbúðir: The packaging with a capacity of 245ml，the packaging size is 65mm in length, 65mm in width and 95mm in height.
Merki: Rosa Roxburghii,Tea packaging,Traditional Chinese elements,Illustration,Beverage Packaging
Framleiðslutækni: The design material is made of aluminum can.
Hönnunaráskorun: The challenge mainly lies in how to better improve the awareness and competitiveness of rosa roxburghii tea in the consumer market, so as to make it stand out among the competing products. To address this challenge, we have added the healthy and natural attributes of rosa roxburghii tea to the traditional tea culture elements. Through visual creativity and brand integration, we further improved the relationship between the brand and consumers, and brought consumers a more reliable sense of brand trust.
Rannsóknir: With the continuous improvement of living standards, people pay more and more attention to the quality of life, and have higher requirements for the aesthetics of packaging design and the charm it shows. Therefore, on the basis of retaining the traditional "tea" cultural characteristics of the product, our design has incorporated modern art elements, which is to interpret the life attitude conveyed by the brand – "returning to original nature, and staying healthy and progressive."
Innblástur: The overall design is based on the Chinese style illustration of rosa roxburghii tea garden, which outlines the rigor from planting to selection of materials that is embedded in the brand, and conveys the essence of the fusion of Chinese tea and rosa roxburghii. The design is also created on the basis of culture inheritance by adopting Chinese auspicious red as the theme color, and with layout incorporated with traditional Chinese elements.
Lengd verkefnis: The project started in April 2019 in Guangzhou, and finished in September 2019 in Guangzhou.
Verkflæði: With the tea beverage market constantly developing, safety and health have become the major concerns of consumers in their choice of tea beverage. Therefore, in order to create a healthy, natural, and high-quality brand, the illustrations have a creative style combining nature with vitality, echoing with people’s original desire.
Liðsmenn: Creative Director: Zhiji Dong
Designer: Lu Gu