Nong Li Bjórumbúðir eftir China Resources Snow Breweries

Hönnunarverkið Nong Li Bjórumbúðir eftir China Resources Snow Breweries er hávirt verðlaunaverk sem hlaut hin virtu 2025 A' Design Award í platínu verðlaun í keppnisflokknum Umbúðahönnun.

PlatínaUmbúðir· 2025

Nong Li Bjórumbúðir

eftir China Resources Snow Breweries

Viðskiptavinur: China Resources Snow Breweries

Handhafi A' Design Award í platínu í flokknum Umbúðir

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Litir

Hönnunin

Um Nong Li Bjórumbúðir

Nong Li er bjórumbúðahönnun innblásin af Yangshao-menningu Kína til forna. Flaskan er mótuð eftir Shuang Er Ni Yu, leirkeri með salamöndrufiskamynstri sem var notað sem áfengisílát í þessari fornu menningu. Svart leirkerahandverk er sameinað hefðbundnu glerformi og dökki liturinn ver bjórinn gegn ljósi og hitabreytingum. Rúmfræðileg mynstur bæta við sjónrænum áhuga og veita öruggt grip. Tappinn sýnir fjögur skref í fornri kínverskri skálarathöfn: að smakka, bjóða, svara og endurgjalda.

Viðurkenningin

Um A' Design Award í platínu

Nong Li Bjórumbúðir vann A' Design Award í platínu, afar virta viðurkenningu sem veitt er sannarlega einstökum, glæsilegum og stórfenglegum hönnunarverkum. Sigurvegarar í platínu eru undur sköpunarinnar, vitnisburður um mörk vitsmunalegrar sköpunargáfu og sýna óviðjafnanlega fagmennsku og snilld hönnuða sinna. Þess er vænst að þessi hönnunarverk séu þekktustu verkin sem skilgreina fagurfræði tímabils, stuðla að velferð samfélagsins og færa mörk listar, vísinda, hönnunar og tækni fram á við. Nong Li Bjórumbúðir sýnir yfirskilvitlegt stig afburða og gerir heiminn tvímælalaust að betri stað með hagstæðum og verðmætum eiginleikum sínum. Nong Li Bjórumbúðir er verk sem vann A' Design Award í platínu sem vekur langanir, veitir innblástur, spennir, gleður og kveikir mikla gleði.

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Fjölmiðlapakki

Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: Nong Li epitomizes Chinese brewing culture, enchanting from brew to packaging. It combines a recipe from the Yangshao Culture and the ancient grain fermentation technique called Nie Zao, celebrating Chinese brewing tradition. The bottle is shaped after the Shuang Er Ni Yu (salamander fish) patterned pottery vessel iconic in the Yangshao Culture. The cap is adorned with the scenes of ancient Chinese drinking etiquette. Every detail reflects the reverence and inheritance of history and culture.
Stærðir og umbúðir: product dimensions, 355 mm x 355 mm x 120 mm
Merki: Beer packaging, Ancient grain fermentation, Yangshao culture, Chinese drinking etiquette, Integration of classical art
Framleiðslutækni: The bottle is a blend of black pottery craftsmanship and traditional glass form, exuding a timeless allure as if suspending the ephemeral moment in perpetuity. Its dark hue protects the beer from light and temperature fluctuations, complemented by a meticulous seal to preserve the prime flavor over time.
Hönnunaráskorun: The challenge was to distill the essence of Yangshao Culture into an accessible form, and stay attuned to modern aesthetics. To this end, this packaging integrates the silhouette of Neolithic painted pottery vessel, geometric patterns from the Yangshao Culture, and illustrations of a genteel toast ritual when hosting guests. These elements, presented in a vivid, intuitive manner, transform Nong Li into a piece of cultural art, enriching beer enjoyment with cultural value and aesthetic allure.
Rannsóknir: By delving deep into the Yangshao Culture and Chinese liquor culture, this packaging design merges classical elements with modern aesthetics. This fusion giving birth to Nong Li, a product steeped in cultural depth and artistic charm. It celebrates the ancient brewing technique, while also embodying an innovative extension of contemporary drinking culture, seamlessly bridging the past with the present.
Innblástur: This packaging embodies the idea that Nong Li: Embracing Tradition and Elegance in Every Sip, aiming to promote Chinese liquor culture and drinking etiquette. The bottle deign draws on the culturally rich form and patterns of the Shuang Er Ni Yu (salamander fish) patterned pottery vessel, an iconic liquor container in the Yangshao Culture. The cap is illustrated with four steps of a genteel toast ritual in ancient China, highlighting the cultural depth and artistic value of Nong Li.
Lengd verkefnis: The design and development of Nong Li was completed in January, 2023. It was introduced the market in September of the same year.
Verkflæði: The cap is adorned with the scenes of ancient Chinese drinking etiquette, illustrating four steps of a toast ritual: taste, offer, respond, and reciprocate. Each sip becomes a journey through this drinking tradition.
The geometric patterns on the bottle add an aesthetic appeal, and secure a grip free from slipping.
Presented in a gift box alongside the traditional Gu drinking vessels, Nong Li is steeped in the echoes of antiquity, perfect for gifting friends and family or treating guests.
Liðsmenn: Qiguang Li, Celine Zhou, Yan Yang