Platína Umbúðir · 2021
Pepsi NFL Limited Edition Umbúðir fyrir drykkjardósir
- A' Design Award í platínu 2021 in Umbúðir
- CLIENT: Pepsi
- Estimated Number of Design Views: 810,398
- Verification code B2A0E879D3 · Verify this award
Colors
About Pepsi NFL Limited Edition Umbúðir fyrir drykkjardósir
Pepsi NFL Limited Edition er röð drykkjardósa sem gerð var fyrir markaðinn í Mexíkó. Fjórar dósir heiðra fjögur lið í amerískum fótbolta: Dallas Cowboys, Pittsburgh Steelers, Las Vegas Raiders og New England Patriots. Hver dós notar litapallettu síns liðs. Kraftmikill myndskreytingarstíll sýnir leikmenn með ýktum hlutföllum til að tjá líkamlegt eðli íþróttarinnar. Dósirnar eru úr áli og prentaðar með háskerpu offsetprentun. Serían var tengd stafrænni herferð og seld í verslunum og á netinu.
About the A' Design Award í platínu
Pepsi NFL Limited Edition Umbúðir fyrir drykkjardósir vann A' Design Award í platínu, afar virta viðurkenningu sem veitt er sannarlega einstökum, glæsilegum og stórfenglegum hönnunarverkum. Sigurvegarar í platínu eru undur sköpunarinnar, vitnisburður um mörk vitsmunalegrar sköpunargáfu og sýna óviðjafnanlega fagmennsku og snilld hönnuða sinna. Þess er vænst að þessi hönnunarverk séu þekktustu verkin sem skilgreina fagurfræði tímabils, stuðla að velferð samfélagsins og færa mörk listar, vísinda, hönnunar og tækni fram á við. Pepsi NFL Limited Edition Umbúðir fyrir drykkjardósir sýnir yfirskilvitlegt stig afburða og gerir heiminn tvímælalaust að betri stað með hagstæðum og verðmætum eiginleikum sínum. Pepsi NFL Limited Edition Umbúðir fyrir drykkjardósir er verk sem vann A' Design Award í platínu sem vekur langanir, veitir innblástur, spennir, gleður og kveikir mikla gleði.
Press Kit
- Unique Properties
- To celebrate the love for american football in Mexico, Pepsi developed a limited edition that puts a spotlight on four teams. By directly connecting packaging design with a digital campaign the design Pepsi created a unique football experience.
- Dimensions & Packaging
- 110 mm x 50 mm x 110 mm / 18.5 lbs
- Tags
- Packaging, NFL, Mexico, Sport, Football, Illustration, Dynamic
- Production Technology
- High definition Offset printing on aluminum cans
- Design Challenge
- Understanding the global context was crucial for the development of this can series. Due to lockdown sports fans could not attend live events or travel. This insight was important to develop the creative and aim to bring some of that excitement into peoples homes through this unique offering.
- Research
- Worked closely with the NFL Mexico to understand which teams where the most beloved by local audience by number of followers. Having this information Pepsi crafted the collection to make sure it brought to live the excitement and love for those teams.
- Inspiration
- Inspired by the dynamism of the sport, Pepsi developed an illustration style that captures the physicality of the game and exaggerates the players proportions. Using team specific color palettes Pepsi created a collection for Mexico, designing cans for Dallas Cowboys, Pittsburg Stealers, Las Vegas Raiders, and the New England Patriots
- Project Duration
- 3 Months (Nov 20- Feb 21) Mexico
- Operation Flow
- Product was distributed in traditional and modern channels, costumer could buy it in the store or online through amazon Mexico.
- Patents
- Pepsico Design Center Latam
- Image Credits
- Pepsico Design Center Latam
