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Lavazza Elogy Milk Kaffivél by Florian Seidl
Lavazza Elogy Milk Kaffivél by Florian Seidl
Lavazza Elogy Milk Kaffivél by Florian Seidl
Lavazza Elogy Milk Kaffivél by Florian Seidl
Lavazza Elogy Milk Kaffivél by Florian Seidl

Platína Heimilistæki · 2021

Lavazza Elogy Milk Kaffivél

by Florian Seidl

  • A' Design Award í platínu 2021 in Heimilistæki
  • CLIENT: Lavazza
  • Estimated Number of Design Views: 519,077
  • Verification code 4800BF54C5 · Verify this award
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Colors

About Lavazza Elogy Milk Kaffivél

Þessi kaffivél með innbyggðum mjólkurfroða býður upp á heildarpakkann af ítölskri kaffimenningu: frá espressó til cappuccino eða latte. Hönnunin sækir innblástur frá ítölskum kaffihúsum og börum og er þróun á núverandi formmáli Lavazza. Það einkennist af stórri, óaðfinnanlegri skel með þrívíddar Lavazza lógói á hliðinni. Málmhreimur undirstrika helstu snertipunkta eins og lyftistöng, dreypinet og notendaviðmót. Lavazza in Black kerfið býður einnig upp á afhýðaða kaffibelgja sem er auðveldara að endurvinna. Mikil vinna fór í að draga úr hávaðastigi og orkunotkun.

About the A' Design Award í platínu

Lavazza Elogy Milk Kaffivél vann A' Design Award í platínu, afar virta viðurkenningu sem veitt er sannarlega einstökum, glæsilegum og stórfenglegum hönnunarverkum. Sigurvegarar í platínu eru undur sköpunarinnar, vitnisburður um mörk vitsmunalegrar sköpunargáfu og sýna óviðjafnanlega fagmennsku og snilld hönnuða sinna. Þess er vænst að þessi hönnunarverk séu þekktustu verkin sem skilgreina fagurfræði tímabils, stuðla að velferð samfélagsins og færa mörk listar, vísinda, hönnunar og tækni fram á við. Lavazza Elogy Milk Kaffivél sýnir yfirskilvitlegt stig afburða og gerir heiminn tvímælalaust að betri stað með hagstæðum og verðmætum eiginleikum sínum. Lavazza Elogy Milk Kaffivél er verk sem vann A' Design Award í platínu sem vekur langanir, veitir innblástur, spennir, gleður og kveikir mikla gleði.

Press Kit

Unique Properties
This coffee machine with integrated milk frother offers the complete package of Italian coffee culture: from espresso to cappuccino or latte. It is characterised by a big, seamless shell with three-dimensional Lavazza logo on the side. Metal accents underline the main touch points like lever, drip grid and UI. The Lavazza in Black system also offers peel-able coffee pods that can be recycled more easily. A lot of work went into reducing noise level and energy consumption.
Dimensions & Packaging
Dimensions: 160mm / 418mm / 302mm
Weight: 5,5kg
Removable parts are dishwasher safe
Power 1500 W
Voltage 220-240
Frequency 50 Hz
It comes nicely boxed along with a Quick Start Guide and a more detailed instruction booklet.
Tags
Lavazza, Coffee, Espresso, Cappuccino, Latte, milk frother, touch interface
Production Technology
main shell: plastic (ABS/SAN), finishing textured/glossy,
logo: pad printed
glas mug
steel drip grid
rubber feet
Design Challenge
Much effort went into developing a shared common platform for the different versions of the machine. The product is commercialized as Classy Custom Milk and Inovy Custom Milk in different business channels/markets.
Research
Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.
Inspiration
Aimed at domestic home use and at small and medium offices the machine delivers a unique, professional and easily accessible coffee experience in a relatively compact footprint. The design takes inspiration from the world Italian coffee shops and bars and is an evolution of Lavazza's existing form language in this segment. Slightly more serious and professional, but still recognizably Italian in surfacing, details and finish. Many different recipes can be prepared with the innovative and patented foaming mechanism. The complete range of Italian coffee culture comes to life. La vita è bella!
Project Duration
The project was designed in Turin, Italy. The complete product development process for all different versions took about 20 months.
Operation Flow
The touch sensitive UI arranges the main selections in two groups: one for coffee, one for milk-based beverages. Drinks can be personalized with boost functions and required service is indicated in the centre. The machine comes with a patented milk frothing system and a dedicated glass mug. The cup rest can be adjusted, placing smaller cups closer to the spout. This reduces splashes and has benefits for coffee temperature and crema. The big water tank is easily accessible.
Image Credits
Lavazza

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