Tinkoff Investment Auglýsingamyndband by Egor Maraev is a highly esteemed winner of the very prestigious 2022 A' Design Award í bronsi in Kvikmynda-, myndbanda- og teiknimyndahönnun Competition Category.
BronsKvikmynd· 2022
Tinkoff Investment Auglýsingamyndband
by Egor Maraev
Client: Blaster Studio
A' Design Award í bronsi Winner in Kvikmynd Category
Verified Award Winner
Verify Award Status for #122056The Design
About Tinkoff Investment Auglýsingamyndband
Tinkoff Investment er þrjátíu sekúndna auglýsingamyndband fyrir fjárfestingarþjónustu banka. Myndbandið kynnir George Washington sem aðalpersónu. Hann situr í sófa og borðar pizzu, þreyttur og latur, og hann táknar peninga. Hin óvenjulega ímynd ber fram meginhugmyndina, sem er sú að peninga eigi að halda í góðu formi og láta þá vinna. Hreyfimyndin sameinar sellu-teiknimyndatækni og klippimyndahreyfimynd, tengt saman með stafrænni myndblöndun. Myndbandið var sýnt víða sem forspilun á undan myndböndum á netinu og náði háu viðskiptahlutfalli.
The Recognition
About the A' Design Award í bronsi
Tinkoff Investment Auglýsingamyndband vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Tinkoff Investment Auglýsingamyndband sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Tinkoff Investment Auglýsingamyndband fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Blaster team used very uncommon image of George Washington. Banks usually don't want to try something provocative in their advertising campaigns, that's why this work looks quite unusual.
In a main scene one can see George Washington sitting on a sofa and eating a pizza. He isn't in a good shape, he is tired and lazy, and in the end - he is money. This is the key image of this video and this image gives viewers the main idea - keep your money in a good shape, make them work for you. - Dimensions & Packaging
- 30 seconds duration
- Tags
- video, 2d animation, animation, character, advertising video
- Production Technology
- Cel animation, cutout animation, Adobe After Effects compositing
- Inspiration
- A client's advertising agency provided Blaster studio with the script, and there was the line about "the money on a bicycle". Blaster team tried different approaches to find the correct way of drawing money on a bicycle, but then they thought about money as a man. And there was actually a man on US dollar , so finally designers found the solution. They decided to portray George Washington as a main hero.
Also for the second video Blaster team made the funny dog. One can find the second video in External link section. - Project Duration
- Project started and ended in September 2020, it was targeted to russian internet audience.
- Operation Flow
- Lazy Money video was shown widely as a preroll on Youtube and the conversion rate was high enough.
- Team Members
- Blaster animation team
Director: Egor Maraev
Producer: Artem Kuzmin
Illustrations: Daniel Shubin
Animation: Kirill Zak
Mikhail Kishov
Compositing: Boris Rostovtsev
Vladimir Sokolov
Sound-design: Alexey Timoshin
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