I Love You From Afar Samfélagsmiðlar by Alvaro Gonzalez and Renato Galecio

I Love You From Afar Samfélagsmiðlar by Alvaro Gonzalez and Renato Galecio is a highly esteemed winner of the very prestigious 2021 A' Design Award í bronsi in Auglýsinga-, markaðs- og samskiptahönnun Competition Category.

BronsAuglýsingar· 2021

I Love You From Afar Samfélagsmiðlar

by Alvaro Gonzalez and Renato Galecio

Client: Inbrax

A' Design Award í bronsi Winner in Auglýsingar Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About I Love You From Afar Samfélagsmiðlar

Í upphafi heimsfaraldursins, þegar allir voru í sóttkví í Chile, voru allar Miniso verslanir lokaðar, og til að viðhalda skuldbindingu við viðskiptavini sína var herferðin „Ég elska þig í fjarska" búin til, sem var framkvæmd 100% á netinu og afhenti þúsundum hugmynda til að skemmta neytendum á meðan þeir voru lokaðir inni.

The Recognition

About the A' Design Award í bronsi

I Love You From Afar Samfélagsmiðlar vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að I Love You From Afar Samfélagsmiðlar sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. I Love You From Afar Samfélagsmiðlar fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: At the beginning of the pandemic, when everyone was in quarantine in Chile, all MINISO stores were closed and to maintain the commitment to its audience, the I Love You From Afar campaign was created, which is executed 100% online delivering thousands of ideas to entertain your consumers while they were locked up.
Dimensions & Packaging: Stories, Posts, Carrousels
Tags: Inbrax, Miniso, Chile, I Love You From Afar
Production Technology: Social Media, Vectorial Illustrations, Illustrator
Design Challenge: The challenge was to generate hundreds of designs and characters to maintain communication and be in concert in a pandemic with the Miniso lovers.
Research: Chile had recently entered quarantine and Miniso had to create an authentic way to maintain contact with them, especially since all its stores were closed.
Inspiration: Entertaining and giving love to all the followers of MINISO in Chile was the mission that inspired the realization of this campaign, which at the same time, in addition to giving love, was educating users on how to prevent the spread of Covid-19.
Project Duration: We designed a series of mandalas with the themes of the main Miniso characters and they were made available on social networks for everyone to intervene with their designs and drawings, which were also amplified with well-known influencers of the brand in the local market.
Patents: Miniso, Inbrax
Team Members: Pedro Antolín
Pancho González
Renato Galecio
Álvaro González
Image Credits: Miniso, Inbrax