Kairi Murakami Endurhönnun vörumerkis by Daisuke Kobayashi

Kairi Murakami Endurhönnun vörumerkis by Daisuke Kobayashi is a highly esteemed winner of the very prestigious 2021 A' Design Award í bronsi in Grafík, myndskreytingar og sjónræn samskiptahönnun Competition Category.

BronsGrafík· 2021

Kairi Murakami Endurhönnun vörumerkis

by Daisuke Kobayashi

Client: Iki Retreat Kairi Murakami

A' Design Award í bronsi Winner in Grafík Category

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Colors

The Design

About Kairi Murakami Endurhönnun vörumerkis

Kairi Murakami er endurhönnun vörumerkis sem búin var til fyrir hótel á Iki-eyju í Nagasaki í Japan. Táknið byggir á kanji-tákninu Ichi, sem er í laginu eins og ein lárétt lína og kemur fyrir í nafni hótelsins. Línan minnir einnig á útsýnið yfir Yunomoto-flóa, fyrstu sjónina sem gestir sjá við komuna. Merkið er samsett úr beinum línum og hringjum sem tjá kraftmikið og eftirminnilegt landslag. Litirnir nota litstigla sem minna á sólsetur að kvöldi. Auðkennið var notað á skilti í anddyri, nafnspjöld og bréfsefni, og kynnir hótelið sem annað heimili gesta.

The Recognition

About the A' Design Award í bronsi

Kairi Murakami Endurhönnun vörumerkis vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Kairi Murakami Endurhönnun vörumerkis sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Kairi Murakami Endurhönnun vörumerkis fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: From the perspective of a special place that has not changed since Iki Island was once called "Ikikoku", I designed the kanji "Ichi (The shape is a horizontal line)" used in the name. I expressed this scenery, which is the first thing that customers see when they visit a hotel as a symbol.
Dimensions & Packaging: Many elements such as hall signs, business cards, letterhead, etc. were created from the logo.
Tags: Symbol Mark, Branding, Redesign, Corporate Identity, Logo Design, Japan, Iki Retreat Kairi Murakami, Hotel
Production Technology: The logo is composed of straight lines and circles, expressing a powerful and memorable scenery. The colors are designed with gradations that remind us of the evening when the sunsets.
Design Challenge: The main creative challenge in the brand design was to adapt the symbol of the hotel as a symbol that reminds us of our second home.
Research: A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication, and tastes. From this research was developed the brand story.
Inspiration: I actually stayed and experienced the splendor of the place called Iki using my own eyes, nose, mouth, and all five senses.
Here, both customers who have come once and those who have come for the first time can experience the finest Iki cuisine and hot springs that flow directly from the source, but this scenery overlooking Yunomoto Bay is the biggest welcome to us. It was the hospitality and symbolized the second home.
Project Duration: Started in July 2019 and ended in March 2020 in Nagasaki, Japan.
Operation Flow: The main concept of the brand is to design a landscape that would be our second home for the customers.
Patents: Copyrights Daisuke Kobayashi
Team Members: Creative Director & Designer Daisuke Kobayashi
Image Credits: Photo Daisuke Kobayashi