Flora Vöruynningarhreyfimynd by Nan Li and Hesu Dong is a highly esteemed winner of the very prestigious 2022 A' Design Award í járni in Kvikmynda-, myndbanda- og teiknimyndahönnun Competition Category.
JárnKvikmynd· 2022
Flora Vöruynningarhreyfimynd
Client: GOODO design
A' Design Award í járni Winner in Kvikmynd Category
Verified Award Winner
Verify Award Status for #131252The Design
About Flora Vöruynningarhreyfimynd
Flora er tölvugerð hreyfimynd sem búin var til til að kynna fjölnota sófa sem er innblásinn af blómstrandi blómum. Myndin sýnir hönnunarþætti, virkni, handverk og efni sófans. Listræn niðurbrot, myndbygging, lýsing og þemahönnun eru notuð til að sýna vöruna frá mörgum sjónarhornum og miðla fagurfræðilegu gildi hennar. Öll atriði eru þrívíddarlíkön, hreyfimynduð í Cinema 4D og myndgerð með Redshift, á meðan lokasamsetningin er unnin í Adobe After Effects. Myndin er afhent í Full HD upplausn með 25 römmum á sekúndu.
The Recognition
About the A' Design Award í járni
Flora Vöruynningarhreyfimynd vann A' Design Award í járni, virta viðurkenningu sem veitt er góðum hönnunarverkum sem uppfylla þær faglegu og iðnaðarlegu kröfur sem gerðar eru til vel hannaðra sköpunarverka. Sigurvegarar í járni sýna mikla færni, mikla sérhæfingu, sérfræðiskilning og skapandi getu höfunda sinna. Þess er vænst að Flora Vöruynningarhreyfimynd sé mjög metið, dáð og elskað sköpunarverk sem er hagnýtt og nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í járni sameinar bestu starfsvenjur greinarinnar og hefur hæfa tæknilega eiginleika tengda þekkingu og hæfileikum. Flora Vöruynningarhreyfimynd er virt fyrir nákvæmni sína og er hannað til að veita lífsgæðabætur sem hjálpa til við að gera heiminn að betri stað.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Flora sofa is inspired by blooming flowers. The cushions on the backrest and armrests can be adjusted to suit the height of each individual and makes the experience more comfortable and pleasant for the person sitting on the sofa. Flora adapts to diverse scenarios, making it ideal for urban apartments and small public spaces. The cover can be made of fabric, eco-friendly leather, or Italian cowhide. All these quality materials can be used for the best sofa experience.
- Dimensions & Packaging
- 1920 1080 Full HD. Frame Rate 25fps
- Tags
- Sofa, furniture, CGI, art, computer animation, design
- Production Technology
- CGI animation. All elements are modeled in 3D. Cinema 4D is used for animation, while Redshift is applied for rendering. The final composition is performed in Adobe After Effects.
- Design Challenge
- The images shown in the film must have a high degree of aesthetics, and the materials and texture must be pleasing to the eye and as real as possible so as to convince the audience. The transition between images needs to be natural and smooth in rhythm.
- Research
- This is a delegated project. COMO needs to produce a film that can reflect the brand style and demonstrate features and design aesthetics of the product. The film is expected to display the product characteristics three-dimensionally through emotional scheduling, artistic deconstruction, picture composition, materials, lighting, and theme design.
- Inspiration
- The film needs to convey the product's design elements, functional characteristics, craftsmanship, and the value of life aesthetics. Through the artistic interpretation of the design elements and the presentation of digital art, the function and aesthetics of the product are vividly reproduced. The film enables viewers to perceive the beauty of the product's design concept and material craftsmanship.
- Project Duration
- The project was launched on May 20, 2021, and the final version of this video was delivered on July 22, 2021.
- Operation Flow
- This is a CG animated video.
- Patents
- 版权属于 COMO， 2021
- Team Members
- Creative Director: Nan Li
Design Director: Hesu Dong - Image Credits
- TECHNO WOOD (SHANGHAI) CO.,LTD.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
