Silfur Kvikmynd · 2022
Vessi Animation Vöruteiknimynd
- A' Design Award í silfri 2022 in Kvikmynd
- CLIENT: Morgan Studio
- Estimated Number of Design Views: 52,376
- Verification code 0E41991912 · Verify this award
Colors
About Vessi Animation Vöruteiknimynd
Vessi Animation er kynningarteiknimynd sem búin var til fyrir stígvél. Teiknimyndin sýnir vöruna með náttúrulegum sjónrænum þáttum sem tengja skófatnaðinn við lífsstíl viðskiptavinarins. Vatn tengist eiginleikum stígvélsins, á meðan ský gefa til kynna léttleika. Stígvélið var módelað með hard surface-tækni í 3ds Max, þar sem ljósmyndir voru notaðar til viðmiðunar, og leðuráferð var beitt. Myndgerð var unnin með Redshift og hermanir með Houdini. Teiknimyndin var notuð á vefsíðu vörunnar og á samfélagsmiðlum, án útskýringartexta.
About the A' Design Award í silfri
Vessi Animation Vöruteiknimynd vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Vessi Animation Vöruteiknimynd sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Vessi Animation Vöruteiknimynd er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.
Press Kit
- Unique Properties
- The idea is to bring the characteristics of the product through the use of visual elements, connecting the shoe direct to the customers life style. The mood also transmits lightness, present on the shoe essence. Everything made in 3D without scans
- Dimensions & Packaging
- 1920X1080
- Tags
- boot, shoe, cgi, footwear, fashion, 3d boot, cgi boot, vessi
- Production Technology
- The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Redshift was used for rendering and Houdini for Simulations
- Design Challenge
- The hardest part was making the simulations, considering that there's a lot of elements that hard to be perfectly represented as the real world
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- We where inspired by nature elements, connecting the image directly with the customers life style. The water element is fully connected to the product features, as well the cloud element that represents lightness.
- Project Duration
- It toke around 2 months to finish
- Operation Flow
- The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
