Hönnunarverkið Haokan City Myndbandagerðarherferð eftir Baidu Online Network Technology Beijing er hávirt verðlaunaverk sem hlaut hin virtu 2023 A' Design Award í bronsi verðlaun í keppnisflokknum Auglýsinga-, markaðs- og samskiptahönnun.
BronsAuglýsingar· 2023
Haokan City Myndbandagerðarherferð
eftir Baidu Online Network Technology Beijing
Viðskiptavinur: Baidu Online Network Technology. Beijing
Handhafi A' Design Award í bronsi í flokknum Auglýsingar
Staðfestur verðlaunahafi
Staðfesta verðlaunastöðu fyrir #146901Hönnunin
Um Haokan City Myndbandagerðarherferð
Haokan City er myndbandagerðarherferð sem kynnir borgarmerki bæði á netinu og utan þess. Herferðin sameinar staðbundna menningu, ferðaþjónustu, tísku og nýja tækni til að skapa sérsniðið einkennistákn fyrir hverja borg. Hefðbundin byggingarlist, klæðnaður og handverksdetalíur, þar á meðal kínverskir hnútahnappar, uppfyllingar, vefnaður og útsaumur, eru sýndar með þrívíddarhermunum og hreyfimyndum. Persóna að nafni Dongfang Chen leiðbeinir ungum skaparaefnum. Stuttmyndir og viðburðir utan nets bjóða fólki að taka upp og deila menningu hverrar borgar.
Viðurkenningin
Um A' Design Award í bronsi
Haokan City Myndbandagerðarherferð vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Haokan City Myndbandagerðarherferð sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Haokan City Myndbandagerðarherferð fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.
Á bak við hönnunina
Fjölmiðlapakki
Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.
- Einstakar eiginleikar
- HAOKAN CITY is an online and offline video creation activity focusing on city brands.
Applying modern technology and innovative expression, the team combines city humanistic characteristics, local cultural tourism, fashion and new technology and other elements to create a customized icon for the city. Through 3D display, it inspires the young group to record, communicate and spread the unique culture of each city through short video, promoting the integration of traditional art and modern life. - Merki
- Video activity, City brand and element, Cultural export IP, Virtual IP and digital technology, Coordinated development between online and offline
- Framleiðslutækni
- With the understanding of traditional architecture, costume and culture, designers transform creatives into identifiers, visuals, images, short films and redefine brand images through dynamic propaganda, 3D display, metaverse and other new digital technologies to make traditional culture visible, audible and perceptible. It is worth mentioning that traditional Chinese knot buttons, piping, weaving, embroidery and others are fully displayed in the outfit of Dongfang Chen by 3D simulation.
- Hönnunaráskorun
- Symbolizing the city, the project is important in linking culture and human, creates a strong intellectual and cultural output IP of HAOKAN CITY. By constructing cultural themes and establishing celebrations, it promotes spreading traditional culture from both online and offline levels, break cultural barriers, promote the urban cultural digital upgrade, and create HAOKAN Video of New Creation Ecosystem with firm cultural confidence, reviving the charm of traditional culture in modern times.
- Rannsóknir
- With the change of human concepts and the promotion of Internet technology, the cultural identity rooted in the hearts of people begins to be awakened, and the cultural landscape of the city is presented to young users through high quality videos, which revitalizes regional city content.
- Innblástur
- The activity aims to create a video creation and communication platform that gathers materials and inspiration from architectural art, humanistic history, technological development and other fields, connect traditional culture and young creators, and enhance their cultural identity and innovative inheritance.
Focusing on the young group, it creates a personalized IP image Dongfang Chen with the character of exploring the unknown, full of curiosity and chasing trends. - Lengd verkefnis
- Designed and developed in Beijing in February 2022 and landed in Shenzhen, China in July 2022.
- Verkflæði
- Online, Relying on the advantages of short video platform, encourage old artists to go out and bring ancient skills and folk art into the vision of more people, and attract young creativity to record the unique traditional city culture with innovative expression techniques.
Offline, Hold various grand activities, and cooperate with political tourism, cultural tourism, fast consumer goods and other industries in innovative and interactive ways to expand the application of industry scenarios.
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