Jamtland Sjónræn Herferð by Tom Linden and Vita Li

Jamtland Sjónræn Herferð by Tom Linden and Vita Li is a highly esteemed winner of the very prestigious 2023 A' Design Award í gulli in Tölvugrafík, þrívíddarlíkön, áferðir og myndgerð Competition Category.

GullTölvugrafík· 2023

Jamtland Sjónræn Herferð

by Tom Linden and Vita Li

Client: Visuals By Nor

A' Design Award í gulli Winner in Tölvugrafík Category

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Colors

The Design

About Jamtland Sjónræn Herferð

Viðskiptavinurinn vildi sýna fram á tengsl vörumerkis síns við náttúrulegt umhverfi Jamtland í Svíþjóð. Stofnunin notaði þrívíddarlíkön og sjónmyndagerð til að endurskapa plöntutegundir og lífverur frá svæðinu. Þeir stunduðu umfangsmikla rannsóknir og heimildasöfnun til að tryggja nákvæma lýsingu á plöntunum og tóku vörumerkjaliti viðskiptavinarins inn sem bakgrunn. Myndmálið sem varð til sýndi á áhrifaríkan hátt áherslu viðskiptavinarins á náttúrulegar, sjálfbærar venjur og náin tengsl þeirra við náttúruna, sem gerði áhorfandanum kleift að tengja vörulínuna við þessa jákvæðu eiginleika

The Recognition

About the A' Design Award í gulli

Jamtland Sjónræn Herferð vann A' Design Award í gulli, óendanlega virta viðurkenningu sem veitt er fyrsta flokks, dásamlegum og framúrskarandi hönnunarverkum. Sigurvegarar í gulli eru afar nýstárleg, framsýn og töfrandi glæsileg sköpunarverk sem endurspegla snilld, visku og hæfni hönnuða sinna. Þess er vænst að Jamtland Sjónræn Herferð sé mjög lofuð, brautryðjandi og stórfengleg uppfinning sem skilar fordæmislausu virði. Þetta hönnunarverk sem vann A' Design Award í gulli er stórbrotið, virt verkefni sem gagnast mörkum listar, vísinda, hönnunar og tækni mjög vel og færir þau fram á við. Jamtland Sjónræn Herferð skapar sterkar þráartilfinningar, vekur ástríðu, hvetur til sköpunar og heillar okkur.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project involved recreating various plant species and natural biomes from Jamtland, Sweden using 3D modeling and visualization. Six pictures showcase different local microbiomes, including the moss heather and other flora of the mountains and the ferns of the lowland forests. Extensive research and reference collection was conducted for the accurate depiction of the plant species, and the incorporation of the client's brand colors as a backdrop added an additional challenge to the project.
Dimensions & Packaging: All the final images were rendered in 6000 pixels using Octane Renderer and no post production were made.
Tags: 3d, 3d visualization, cosmetics, nature, beauty, product, houdini, octane
Production Technology: For this project we used Houdini as the 3D package with which we modelled the various plants using procedural techniques allowing us to make various variations of each plant as well as composing the scenes. Additionally, we used Moi3D for modelling the products and utilized Octane Renderer to render the final images in high resolution.
Design Challenge: This project presented several challenges, including the requirement to concisely summarize a local flora biome and it's distinct look in small compositions. Additionally, incorporating these compositions into the floating arrangements presented difficulties, particularly when incorporating water elements that needed to be anchored to the ground while still appearing to float. Furthermore, the inclusion of the brand's six colors as backgrounds added another layer of complexity to the project.
Research: The research for this project primarily focused on gathering extensive information and images of the local flora and biomes in the specified region. Utilizing various online resources, including websites run by biologists in Sweden, we were able to compile a thorough collection of data and documentation. This information was organized and incorporated into a moodboard, serving as the foundation for the project.
Inspiration: The client approached us with the desire to communicate their brand's close connection to the region of Jamtland and its natural surroundings. We proposed using a design language that incorporates floating compositions featuring the diverse biomes and flora of the region, with each product as the focal point. The client was pleased with this suggestion. During the project, we conducted extensive research and collected extensive reference material to allow us to capture the feeling of the region.
Project Duration: The project started in the beginning of June 2022 in Gavle, Sweden and finished in July 2022.
Operation Flow: It was crucial that the imagery used for the client's brand accurately reflected their focus on natural, sustainable practices and a close connection to nature. In order to effectively convey these values and create a sense of caring and calm nature within the viewer, it was important that the resulting imagery conveyed these themes. This allows the viewer to begin associating the product line with these positive attributes.
Team Members: Tom Linden
Vita Li