Gamma Einkabanki by Victor Weiss is a highly esteemed winner of the very prestigious 2023 A' Design Award í bronsi in Lúxushönnun Competition Category.
BronsLúxus· 2023
Gamma Einkabanki
by Victor Weiss
Client: Victor Weiss
A' Design Award í bronsi Winner in Lúxus Category
Verified Award Winner
Verify Award Status for #147498The Design
About Gamma Einkabanki
Gamma er einkabanki hannaður sem klúbbur eingöngu fyrir boðsgesti þar sem áhersla er lögð á eignastýringu. Aðild er veitt í gegnum ítarlega aðferðafræði og mat á eignum. Hönnunin virðir klassísk einkenni hefðbundins banka og bætir við nútímalegri aðstöðu. Verkið nær yfir nafngift, vörumerkjastefnu, sjónræna ímynd, vöruþróun, arkitektúr og grafíska hönnun. Sérhver nýr félagsmaður fær sérsniðinn pakka með gullpeningi sem opnar Gamma-klúbbinn, vindlakassa og ródíumhúðaðan penna. Markmiðið er að varðveita mannleg samskipti í stafrænu samfélagi.
The Recognition
About the A' Design Award í bronsi
Gamma Einkabanki vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Gamma Einkabanki sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Gamma Einkabanki fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Gamma is perceived as not only a bank, but a private group and invitation-only club. In order to join Gamma you must have more than a high net worth. Gamma is about solid capital, it applies detailed methodology and evaluation of assets for member approval. The status and experience provoke this desire to be inside Gamma, the membership is a statement.
- Tags
- Confidentiality, Experience, Prestige, Expertise, Investment, Profit, Transparency, Consultant, Exclusivity, Security, Premium, Incentive, Status, Trust, Credit, Financial
- Design Challenge
- The biggest challenge was to set up a dream team in order to create this very high end technical project. We created Gamma from scratch the Naming, Brand Strategy, Visual Identity, Product Development, Architecture, Graphic Design, Type Design, Photo Retouch, Video Production and more.
- Research
- It is a challenge to ride against the tendency waves in design, when brands have worked towards minimalizing physical contact and personal experience. Gamma goes the opposite direction. When one signs the membership contract, they are given a signature package which includes: the exclusive Gamma gold coin which is a key to access the Gamma Club, a box of exclusive Cuban cigars by Arturo Fuente and a unique rhodium pen.
- Inspiration
- To Preserve Human Interaction in a Digital Society." The target audience is Gen X upper class. We focused in creating an exclusive brand for wealth management. With respect to the classic touch points of an antique bank and incorporated modern facilities, Gamma aims to provide the best and most exclusive experience in banking services.
- Project Duration
- The project was initiated in April 2019, and was concluded in June 2020.
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