Chaos Pogo Vörumerkjagæludýr eftir Xudong Zhang and Hao Tan

Hönnunarverkið Chaos Pogo Vörumerkjagæludýr eftir Xudong Zhang and Hao Tan er hávirt verðlaunaverk sem hlaut hin virtu 2023 A' Design Award í járni verðlaun í keppnisflokknum Auglýsinga-, markaðs- og samskiptahönnun.

JárnAuglýsingar· 2023

Chaos Pogo Vörumerkjagæludýr

eftir Xudong Zhang and Hao Tan

Viðskiptavinur: Chaos Pogo

Handhafi A' Design Award í járni í flokknum Auglýsingar

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Hönnunin

Um Chaos Pogo Vörumerkjagæludýr

Wow er vörumerkjagæludýr sem skapað var fyrir Chaos Pogo, opið krávörumerki sem höfðar til ungs fólks. Gæludýrið er byggt á hunangsgreifingjanum, dýri sem er talið tákn ákafa, æsku og hugrekkis. Flatt höfuð með hvítu hári, beittar klær og áberandi tagl gera persónuna auðþekkjanlega. Föst augu með rósrauðum sjáöldrum bæta við ákveðnum leyndardómsblæ. Djörf ásýndin endurspeglar menningu og karakter vörumerkisins. Tákn sem dregin eru af gæludýrinu eru einnig notuð á vörur merkisins, sem styrkir tengslin milli viðskiptavina og vörumerkisins.

Viðurkenningin

Um A' Design Award í járni

Chaos Pogo Vörumerkjagæludýr vann A' Design Award í járni, virta viðurkenningu sem veitt er góðum hönnunarverkum sem uppfylla þær faglegu og iðnaðarlegu kröfur sem gerðar eru til vel hannaðra sköpunarverka. Sigurvegarar í járni sýna mikla færni, mikla sérhæfingu, sérfræðiskilning og skapandi getu höfunda sinna. Þess er vænst að Chaos Pogo Vörumerkjagæludýr sé mjög metið, dáð og elskað sköpunarverk sem er hagnýtt og nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í járni sameinar bestu starfsvenjur greinarinnar og hefur hæfa tæknilega eiginleika tengda þekkingu og hæfileikum. Chaos Pogo Vörumerkjagæludýr er virt fyrir nákvæmni sína og er hannað til að veita lífsgæðabætur sem hjálpa til við að gera heiminn að betri stað.

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Fjölmiðlapakki

Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: Representing the brand spirit, the specially designed Ip inspired by popular and adorable honey badger caters to aesthetic values and wins minds of consumers.
Being ferocious, viable, aggressive, intelligent and bold, honey badger is a disrupter of grassland order, and it is also a symbol of ardor, youth and bravery, exactly matching the brand culture and character.
Merki: Pub IP, Brand Image, Mascot, WOW, Youth
Framleiðslutækni: Focusing on the most prominent features of honey badger flat head with white hair, sharp claws and tail, designers present an untrammeled image immediately recognizable and forge an emotional bond with customers. The sharp and firm eyes with rose red pupils exude a feeling of mystery and prestige, which further deepens impression of its image and brand.
Hönnunaráskorun: Based on the buzzwords centering on young people such as Young and revolting, free and easy, off the beaten track, and combined with the development prospects of the pub and the future business model, the design team has created a new type of pub merging trend IP, fashion space and new forms of socialization, where young people are willing to put down their phones and step into the real and accurate social circle.
Rannsóknir: In the current era of pan-entertainment, the new round of competition has elevated to the level of soft power as the IP boom gains stronger momentum. It is an inevitable trend for the pub to make its brand into IP, and the combination of brand culture connotation and corporate culture IP has become a common practice in the industry. Meanwhile, a fully-fledged IP image can gather fans and users, increase brand visibility and improve market competitiveness.
Innblástur: Chaos Pogo is an open pub brand taking young people as the core, and dedicated to providing customers with free and safe space for socializing. Based on market research and keen insights into the pub and its targeted consumers, designers choose Honey Badger as the prototype to design WOW as its IP image. Its cool appearance and straightforward personality also epitomize the brand culture and character.
Lengd verkefnis: The project was designed and developed in Beijing, China in July 2022 and listed in mainland China in February 2023.
Address: Floor 2, Vanke Tiandi, TBD Residence, No.7 Courtyard, Anju Road, Changping District, Beijing
Verkflæði: On the one hand, the undaunted courage displayed by WOW can defend pub order by deterring villains, and also embolden customers to pursue self-fulfillment, which meets the psychological demands of young people. In addition, the symbols built on WOW image features can also be used in the design of brand derivatives, which plays an essential role in connecting customers and enhancing the interaction between customers and brand culture.
Liðsmenn: Xudong Zhang and Hao Tan