Namito Listleikfangapersóna eftir Ge Zhang

Hönnunarverkið Namito Listleikfangapersóna eftir Ge Zhang er hávirt verðlaunaverk sem hlaut hin virtu 2023 A' Design Award í gulli verðlaun í keppnisflokknum Auglýsinga-, markaðs- og samskiptahönnun.

GullAuglýsingar· 2023

Namito Listleikfangapersóna

eftir Ge Zhang

Viðskiptavinur: Ge Zhang

Handhafi A' Design Award í gulli í flokknum Auglýsingar

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Skoða hjá A' Design Award Fréttatilkynning Verðlaunamerki

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Hönnunin

Um Namito Listleikfangapersóna

Namito er sýndarlistleikfangapersóna sköpuð til notkunar í viðskiptalegum tilgangi. Namito er stúlka með ferskjulaga varir, rauða sveppagreiðslu og höfuðbúnað í laginu eins og kanínueyru. Hún klæðist rauðum kjól og stendur með hendur í vösum og lokuð augu. Stútvarir hennar mynda tvö hjörtu og bókstafinn X, tákn um að elska heiminn en hafna því sem er slæmt. Persónan birtist á myndum, í myndböndum, á sýningum og á prentuðum varningi. Namito er ætlað að draga úr andlegu álagi og hvetja fólk til að vera það sjálft.

Viðurkenningin

Um A' Design Award í gulli

Namito Listleikfangapersóna vann A' Design Award í gulli, óendanlega virta viðurkenningu sem veitt er fyrsta flokks, dásamlegum og framúrskarandi hönnunarverkum. Sigurvegarar í gulli eru afar nýstárleg, framsýn og töfrandi glæsileg sköpunarverk sem endurspegla snilld, visku og hæfni hönnuða sinna. Þess er vænst að Namito Listleikfangapersóna sé mjög lofuð, brautryðjandi og stórfengleg uppfinning sem skilar fordæmislausu virði. Þetta hönnunarverk sem vann A' Design Award í gulli er stórbrotið, virt verkefni sem gagnast mörkum listar, vísinda, hönnunar og tækni mjög vel og færir þau fram á við. Namito Listleikfangapersóna skapar sterkar þráartilfinningar, vekur ástríðu, hvetur til sköpunar og heillar okkur.

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Fjölmiðlapakki

Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: Namito is a girl with peach-shaped lips in a red mushroom hairstyle with rabbit ear-like headgear. She stands cool in a striking red dress with her hands in her pockets. She looks relaxed with her eyes closed, seeming to be kissing "goodliness" with pouted lips. Her unique pouted lips are in the shape of two hearts/ the letter "X" (love & say no), implying loving the world while refusing the bad. "Yes, or No, That is Not a Question" is her motto. She shapes an image of a city's dream pursuer.
Stærðir og umbúðir: In commercialization, Namito has adopted such carrier forms as pictures, videos, exhibitions, and printed goods.
Merki: Art toy image, virtual image, modern art, mental stress reduction, psychological healing, business model, business co-branding, spiritual needs, meaning of life
Framleiðslutækni: Namito's prototype Portrait series belongs to the creation of IP image illustration, and the subsequent Secret Garden & Alien Painting & NFT series and other series cover painting, sculpture, installation, and encryption art, extending from plane designs to three-dimensional ones. Besides, to meet the needs of commercial applications, Namito has adopted three business models: commodity authorization, commercial exhibition, and photo gallery authorization.
Hönnunaráskorun: Main challenge: how to better combine other brands with Namito in cross-border co-branding cooperation.
Solution: Integrating brand features into Namito via second creation. The cultural collision between brands makes Namito more fresh & vivid to convey "reducing mental stress" & Namito's inner healing power more widely via brand effect, e.g. cultural & creative dolls co-branded with the Terracotta Warriors, novel and creative, well combining traditional Chinese culture & trendy modern art.
Rannsóknir: Research type: virtual art toy image
Research objective: how to meet consumer spiritual needs & commercialize Namito
Market research: Art toys rose and get more popular in China. The creator conveys exclusive ideas via multi-artistic creations to meet pursuer spiritual needs.
Social impact: With many fans on the internet, Namito has held a dozen art exhibitions, won 10+ trendy art awards, and co-branded with many international brands. Many stars also often come to its art shows & take photos.
Innblástur: People often pay too much attention to public opinion and others' evaluations, putting value shackles on themselves. Thus, the curious, optimistic, and brave Namito was born, aiming to convey the idea of reducing mental stress via a lovely and cool virtual art image. It calls people to be brave to be themselves without caring about others' opinions and change their mindsets through their actions to achieve spiritual freedom.
Lengd verkefnis: Since 2021, China
Verkflæði: Consumers can interact with the author through the pictures and videos of Namito released on the streaming media platform. They can experience the happy atmosphere created by the offline exhibitions of Namito. In addition, they can get material satisfaction through Namito's co-branded products.
Liðsmenn: Ge Zhang
Myndheimildir: Beijing JiuPin Technology Co., Ltd.