Lay's x Stranger Things Matvælaumbúðir by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award í bronsi in Takmörkuð útgáfa og sérpöntuð hönnun Competition Category.
BronsTakmörkuð útgáfa· 2023
Lay's x Stranger Things Matvælaumbúðir
by PepsiCo Design and Innovation
A' Design Award í bronsi Winner in Takmörkuð útgáfa Category
Verified Award Winner
Verify Award Status for #149733The Design
About Lay's x Stranger Things Matvælaumbúðir
Lay's x Stranger Things eru takmarkað upplag af matvælaumbúðum sem hannaðar voru fyrir kartöfluflögur. Umbúðirnar eru með svörtum bakgrunni og rauðum sammiðja hringjum sem geisla út frá Lay's merkinu, í stað hefðbundins skærgula litarins. Skrímsli úr þáttaröðinni er sýnt með opinn kjaft og klær virðast halda utan um pakkann. Stranger Things merkið er sett á hvolf neðst á umbúðunum, í takt við þema þáttanna. Logandi chili-pipar og flaga gefa til kynna Flamin' Hot bragðtegundina. Umbúðirnar voru seldar í völdum verslunum í Tælandi.
The Recognition
About the A' Design Award í bronsi
Lay's x Stranger Things Matvælaumbúðir vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Lay's x Stranger Things Matvælaumbúðir sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Lay's x Stranger Things Matvælaumbúðir fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In a departure from the usual bright yellow the brand is known for; Lay’s x Stranger Things touts a dramatic black substrate with radiating red concentric circles emanating from the Lay’s logo. The infamous force of evil that is the Demorgon is depicted with jaws open and creepy claws appear to clutch the pack. Taking the show’s concept of ‘Upside Down’ quite literally, the Stranger Things logo appears upended at the bottom of the pack. Flavor cues are also present on pack as the team included a flaming chili pepper and Lay’s chip to indicate the Flamin’ Hot flavor.
- Inspiration
- The Stranger Things fan base is a devoted one with a global following, and they will happily immerse themselves in all things ‘Upside Down.’ Knowing this, Lay’s collaborated with Netflix to create limited edition packaging that would create excitement and build awareness for the much-anticipated launch of season 4. The Design Team turned traditional packaging design principles on their head to deliver a buzz-worthy and collectible Lay’s x Stranger Things design to delight the show’s fans. This cleverly inverted Lay’s design was exclusively available for purchase at 7-Eleven retail locations in Thailand.
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