Silfur Kvikmynd · 2023

Nunn Bush 3D Vörufjör

by Mateus Morgan

A' Design Award í silfri 2023 in Kvikmynd
CLIENT: Morgan Studio
Estimated Number of Design Views: 64,362
Verification code 09AE9D5E1A · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About Nunn Bush 3D Vörufjör

Verkefnið var gert til að sýna alla eiginleika vörunnar á skemmtilegan hátt með því að vera upplýsandi en án þess að vera pirrandi. Tilgangurinn var að sýna byggingu skósins. Innblásturinn kom í gegnum rannsóknir á þætti sem gætu táknað vöruna, eins og náttúruna með öllum litum og skapi. Skórinn var mótaður með ljósmyndum sem viðmiðun og þrívíddarlíkanatækni með hörðu yfirborði. Fyrir líkanagerð notuðu hönnuðir hugbúnaðinn C4D. Öll áferðin var gerð með leðuráferð og nokkrum photoshop burstum. Vray var notað til flutnings og Houdini fyrir uppgerð.

About the A' Design Award í silfri

Nunn Bush 3D Vörufjör vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Nunn Bush 3D Vörufjör sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Nunn Bush 3D Vörufjör er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.

Press Kit

Unique Properties: The project was made to show all the features of the product in a fun way. Being a informative but without being annoying. The purpose was to show the construction of the shoe.
Tags: shoe, 3d animation, shoe animation, product animation, 3D, lookdev
Production Technology: The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software C4D. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering and Houdini for Simulations
Design Challenge: The hardest part was making the simulations, considering that there's a lot of elements that hard to be perfectly represented as the real world
Research: The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Inspiration: The inspiration came through the research about elements that could represent the product, like the nature with all the colors and mood.
Project Duration: 2 months
Operation Flow: The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.