Gatorade Fuel Rover Flöskugeymsluvagn by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award í bronsi in Auglýsinga-, markaðs- og samskiptahönnun Competition Category.
BronsAuglýsingar· 2023
Gatorade Fuel Rover Flöskugeymsluvagn
by PepsiCo Design and Innovation
A' Design Award í bronsi Winner in Auglýsingar Category
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The Design
About Gatorade Fuel Rover Flöskugeymsluvagn
Gatorade Fuel Rover er færanlegt geymslukerfi fyrir flöskur fyrir starfsfólk íþróttaliða. Fuel Rover geymir og flytur mikinn fjölda leikmannaflaskna um völlinn. Geymslukassi neðst getur rúmað aukaflöskugrind, ís, birgðir eða safnaðan úrgang. Nytjaplata á bakhliðinni ber þrjár geymslutöskur sem festast á sinn stað fyrir æfingabúnað eða birgðir næringarfræðings. Hönnunin léttir álagi af starfsfólki sem þarf ekki lengur að bera hluti á sér og gerir hreyfingu meðfram hliðarlínunni auðveldari. Fuel Rover er endurbætt útgáfa af eldri flöskugeymsluhönnun.
The Recognition
About the A' Design Award í bronsi
Gatorade Fuel Rover Flöskugeymsluvagn vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Gatorade Fuel Rover Flöskugeymsluvagn sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Gatorade Fuel Rover Flöskugeymsluvagn fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Gatorade® Fuel Rover is the evolution of the former Gatorade Bottle Tree. After the 2020 NFL season, Gatorade gleaned the insight that there was room for improvement when it came to the Bottle Tree. Trainers needed a more efficient and functional way to store and transport a large number of players’ bottles around the field. The Design Team redesigned, developed, and produced an updated bottle storage system, now known as the Gatorade Fuel Rover.
- Design Challenge
- Since extra storage for supplies was high on the list of needs, the design incorporates a utility panel on the backside to carry three storage bags. These bags can strap to the back of the Fuel Rover to store personal training or dietitian supplies that staffers would usually have to carry on their person or in a fanny pack or backpack. This takes some weight off and enables them to move more freely around the field.
Ultimately, the new Gatorade Fuel Rover provides an upgraded management experience for team staff members, while its sleek design adds brand presence on sidelines across all our professional and collegiate partners. - Inspiration
- Empowered with this knowledge, we improved the original Bottle Tree design to add even more functionality and flexibility to the Fuel Rover. Now, with the added features, team staff can use the storage bin located at the bottom of the Fuel Rover for a number of uses, whether packing an extra six bottles in a caddy, storing ice to be used in the bottles, filling the area with supplies, or utilizing the space for collecting any generated waste.
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