Barking Good Vörumerkjaefni by Squared is a highly esteemed winner of the very prestigious 2024 A' Design Award í járni in Auglýsinga-, markaðs- og samskiptahönnun Competition Category.
JárnAuglýsingar· 2024
Barking Good Vörumerkjaefni
by Squared
Client: Squared
A' Design Award í járni Winner in Auglýsingar Category
Verified Award Winner
Verify Award Status for #150826The Design
About Barking Good Vörumerkjaefni
Umönnun gæludýra hefur komist inn í nýtt skeið. Litlir loðnir vinir eru nú meðhöndlaðir sem jafningjar í fjölskyldunni og njóta sífellt meiri umönnunar. Fyrir snyrtistofu sem býður upp á lúxusdekur og afbragðsmeðferðir fyrir hunda var hannað fjölbreytt vörumerkjaefni til að mynda glænýja sjónræna samskipti sem hjálpa til við að segja þessa nýju sögu. Hundar hafa sinn eigin karakter, stíl og persónuleika og eru sýndir sem aðalpersónur sem eiga skilið hið ýtrasta í hundavelgengni.
The Recognition
About the A' Design Award í járni
Barking Good Vörumerkjaefni vann A' Design Award í járni, virta viðurkenningu sem veitt er góðum hönnunarverkum sem uppfylla þær faglegu og iðnaðarlegu kröfur sem gerðar eru til vel hannaðra sköpunarverka. Sigurvegarar í járni sýna mikla færni, mikla sérhæfingu, sérfræðiskilning og skapandi getu höfunda sinna. Þess er vænst að Barking Good Vörumerkjaefni sé mjög metið, dáð og elskað sköpunarverk sem er hagnýtt og nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í járni sameinar bestu starfsvenjur greinarinnar og hefur hæfa tæknilega eiginleika tengda þekkingu og hæfileikum. Barking Good Vörumerkjaefni er virt fyrir nákvæmni sína og er hannað til að veita lífsgæðabætur sem hjálpa til við að gera heiminn að betri stað.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Care for pets has come to a new era. Little furry friends are now treated as equals in the family and tend to receive more and more care. For a grooming salon that offers luxurious pampering and top notch treatments for dogs we developed a wide range of branded content and a whole new visual communication to help them tell that new story. Dogs have their own character, style, personality and are displayed as protagonists deserving the ultimate in doggy pampering.
- Tags
- dogs, visual communication, branding, branded content, copywriting, art direction, design, photo manipulation
- Production Technology
- A full visual communication was developed, including print, collateral and digital applications.
- Inspiration
- Our main inspiration was the evolving of the dog grooming industry to levels never imagined - there are endless treatments, care and spa options, educational and psychological care services offered especially for dogs. For a grooming salon to be relevant and present in that scene it takes a powerful and on-point communication both in terms of visual communication as well as proper language and storytelling.
- Project Duration
- The project is developed at the beginning of 2023 and is currently ongoing.
- Team Members
- Creative Director Yana Okoliyska
Marketing Director Marina Varlyakova
Agency SQUARED - Image Credits
- Creative Director Yana Okoliyska
Agency SQUARED
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