Travel Buddy Vafraleki by Stefan Maier-Wimmer is a highly esteemed winner of the very prestigious 2024 A' Design Award í járni in Auglýsinga-, markaðs- og samskiptahönnun Competition Category.
JárnAuglýsingar· 2024
Travel Buddy Vafraleki
Client: Holidayextras.de
A' Design Award í járni Winner in Auglýsingar Category
Verified Award Winner
Verify Award Status for #153173The Design
About Travel Buddy Vafraleki
Travel Buddy er gagnvirkt ævintýri sem sýnir vörur Holiday Extras á skemmtilegan hátt. Parallax-leikheimurinn skapar sýndarferðaupplifun þegar leikmenn sigla um. Í hlutverki ferðafélaga leiðbeina leikmenn pari í orlofsskipulagi og bjóða upp á ábendingar fyrir vel heppnaða ferð. Ráðgjöfin leiðir til skemmtilegs ferðategundaprófs sem afhjúpar orlofshegðun fólks. Samhliða því að kanna vöruúrvalið öðlast leikmenn innsýn í eigin ferðavenjur.
The Recognition
About the A' Design Award í járni
Travel Buddy Vafraleki vann A' Design Award í járni, virta viðurkenningu sem veitt er góðum hönnunarverkum sem uppfylla þær faglegu og iðnaðarlegu kröfur sem gerðar eru til vel hannaðra sköpunarverka. Sigurvegarar í járni sýna mikla færni, mikla sérhæfingu, sérfræðiskilning og skapandi getu höfunda sinna. Þess er vænst að Travel Buddy Vafraleki sé mjög metið, dáð og elskað sköpunarverk sem er hagnýtt og nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í járni sameinar bestu starfsvenjur greinarinnar og hefur hæfa tæknilega eiginleika tengda þekkingu og hæfileikum. Travel Buddy Vafraleki er virt fyrir nákvæmni sína og er hannað til að veita lífsgæðabætur sem hjálpa til við að gera heiminn að betri stað.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In the interactive browser game, graphic elements move parallactically as you navigate, creating a virtual travel experience. The player advises a couple on planning their vacation and gives tips for a successful trip. The advice provides the results for a humorous travel type test that reveals the player's own vacation personality. Meanwhile, the player also internalizes the wide range of products.
- Dimensions & Packaging
- As a browser game, there is a responsive design for laptops, smartphones, tablets, and other devices.
- Tags
- Content Strategy, Web Design, Digital Platforms, UX Design, Programming, Content Creation, B2C Communication, Moving Pictures & Movies, Gamification
- Production Technology
- In addition to concept and text, creative work also includes storytelling through parallax user experience. As the player navigates, they influence the movement of numerous graphic elements, creating an exciting and interactive journey. The changing positions of the objects were individually programmed for each affected element, resulting in a smooth parallax effect for the browser game.
- Design Challenge
- The creative challenge consisted of introducing the target audience to the company's wide range of products in a playful manner and internalizing their benefits through concrete examples. To determine how parallax navigation creates an impressive user experience, other games and media were analyzed.
- Inspiration
- Bloom developed the browser game "Travel Buddy" to introduce new Holiday Extras products. Gamification is used to address the player's personal level, and the multi-layered game mechanics enable users to learn more about themselves and their personal travel behavior.
- Project Duration
- The project started with the concept for a game mechanic, which was then wrapped in a story. Subsequently, designs for the look and feel were developed and the journey elements were illustrated. After the artwork, the programming of the game with its parallax effects and the result matrix of the travel type test began. The landing page went live in early 2023.
- Operation Flow
- The virtual journey is controlled by the player by scrolling or swiping on the screen. During the game, a total of seven questions about their travel behavior appear, which the player must answer. At the end of the game, the player receives the result of their travel type test and a shopping voucher as a reward.
- Team Members
- Creative Director: Stefan Maier-Wimmer
Art Director: Sebastian Hudl
Graphics: Ole Bornitz
Text: Jakob Wassenaar
Account Manager: Carina Härlein
Programming: Patrick Fürst
Programming: Gerald Gömmel
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