Imoment Lágalkóhól vínsería by Hu Wan and Li Jianpeng is a highly esteemed winner of the very prestigious 2024 A' Design Award í bronsi in Hönnun matvæla, drykkja og matreiðslulistar Competition Category.
BronsMatreiðslulist· 2024
Imoment Lágalkóhól vínsería
Client: Netease Yanxuan Trading Co. Ltd
A' Design Award í bronsi Winner in Matreiðslulist Category
Verified Award Winner
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About Imoment Lágalkóhól vínsería
Ungir neytendur kjósa gjarnan lágalkóhól drykkjarvörur til að ná fram vægum vímuáhrifum sem leiða til slökunar, gleði og samveru með öðrum. Til að hjálpa þeim að upplifa betur sínar eigin stundir þegar þeir opna imoment drykkina, mikilvægasti söluþáttur imoment er skuldbinding þess til að skapa stórbrotnar, fallegar og ógleymanlegar stundir í lágalkóhól línunni með hönnun sem sker sig úr miðað við margar sambærilegar vörur á markaðnum. Með því að blanda saman sjónrænni og lífeðlisfræðilegri vímu veitir varan heildstæða upplifun af vægri ölvun.
The Recognition
About the A' Design Award í bronsi
Imoment Lágalkóhól vínsería vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Imoment Lágalkóhól vínsería sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Imoment Lágalkóhól vínsería fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Young consumers tend to consume low-alcohol beverages in order to achieve a slight buzz that brings relaxation, joy and share with others. Compared to many similar products on the market, the important selling point is presenting stunning, beautiful, and unforgettable moments through design. By blending visual and physiological intoxication, the product provides an immersive experience of slight inebriation.
- Dimensions & Packaging
- Available in multiple sizes and shapes
- Tags
- Low-alcohol drinks, brand series visual aesthetics, packaging design, illustrations.
- Production Technology
- To present a visually experience of transparent gradient sky colors, large areas of shrink film are used to wrap transparent glass bottles and aluminum cans, ensuring visual integrity and compatibility with the shape of most containers.
- Design Challenge
- In terms of art, the gradient colors are difficult to reproduce consistently across different mediums. Therefore, designers redesigned and established a standard format that could adapt to different shapes. In order to achieve the technical requirements of the design, tried seven different techniques, and successfully balanced the effect and cost by using heat shrink film.
- Research
- The designers found that many low-alcohol drinks use a lot of text or illustrations to convey information, emphasizing fun. However, i moment aims to provide consumers of relatively low-priced alcoholic beverages with a higher quality experience and emotional guidance for light drinking, so the team focus on defining and designing accordingly. Combine color emotions with the taste of the drink to better provide consumers with spiritual value and commercial differentiation.
- Inspiration
- Use the beautiful moments before sunrise and sunset, and integrate the visual impact of scenes into the packaging and design interfaces, to help young consumers better experience their own moments of joy when opening i moment drinks.
- Project Duration
- The project started in June 2022 and finished in August 2022 in Hangzhou, and was exhibited in September 2022.
- Operation Flow
- Firstly, the team create the concept and organize the natural materials required for it, which are then drawn into standardized forms. Then design for different products and packaging containers according to their respective shapes. After the design plan is output, proceed with the sampling process. Each type of sampling process goes through at least three rounds, ultimately resulting in high-quality products through constant refinement.
- Team Members
- Hu Wan
Li Jianpeng - Image Credits
- Creator Hu Wan
Illustrator Li Jianpeng
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