White and Blue Porcelain Aðalhlutverk: Umbúðir fyrir áfengisflösku by Hai Zhu is a highly esteemed winner of the very prestigious 2024 A' Design Award í bronsi in Umbúðahönnun Competition Category.
BronsUmbúðir· 2024
White and Blue Porcelain Aðalhlutverk: Umbúðir fyrir áfengisflösku
by Hai Zhu
Client: Shanxi Blue and White Porcelain Distillery Co., Ltd
A' Design Award í bronsi Winner in Umbúðir Category
Verified Award Winner
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About White and Blue Porcelain Aðalhlutverk: Umbúðir fyrir áfengisflösku
Bókartexti: Hvítt og blátt postulín er umbúðahönnun fyrir flösku sem sköpuð var fyrir hágæða kínverskt Baijiu. Flöskuformið fylgir perulaga Yuhuchun vasanum og grannur hálsinn gerir það auðvelt að handleika og bera fram drykkinn. Blái og hvíti litatónninn er innblásinn af hefðbundnu postulíni og er beitt með undirglerungstækni frá Jingdezhen. Gyllt Loong-mynstur og kínversk stjörnumerki prýða yfirborðið, á meðan tappinn er mótaður í laginu eins og höfuð Loong. Tvö afbrigði voru gerð fyrir 30 ára og 50 ára þroskaða drykkina.
The Recognition
About the A' Design Award í bronsi
White and Blue Porcelain Aðalhlutverk: Umbúðir fyrir áfengisflösku vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að White and Blue Porcelain Aðalhlutverk: Umbúðir fyrir áfengisflösku sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. White and Blue Porcelain Aðalhlutverk: Umbúðir fyrir áfengisflösku fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This packaging is specially designed to celebrate the Year of the Loong, one of Chinese Zodiac years. It features an elegant colour scheme inspired by blue and white porcelain, exuding a refreshing and coordinated appeal. Its sleek body mirrors the contours of the pear shaped Yuhuchun vase celebrated in ancient poems, showing dynamic vitality and natural grace of curves. The vivid Loong motifs on the bottle captures the essence of Chinese culture with their distinctive patterns and colourway.
- Dimensions & Packaging
- A one-pound package: 18.5 x 31 x 15mm
A three-pound package: 24.5 x 45 x 19mm - Tags
- Packaging for Premium Chinese Baijiu, The Theme of the Loong, Blue and White Porcelain Culture, The Pear Shaped Yuhuchun Vase, Underglaze Technique
- Production Technology
- Treated through the sophisticated underglaze technique originating from Jingdezhen, the bottle rivals the beauty of the famed Yuhuchun vase. Its unique artistic effect evokes a rich traditional cultural ambiance. The cap is meticulously shaped like the head of the Loong, reflecting the premium quality and luxury of the packaging. The exquisite and distinctive Loong motifs on the bottle hold a universally recognized significance in Chinese Zodiac culture, symbolizing both power and prosperity.
- Design Challenge
- The main challenge was to reinterpret traditional elements through modern design, all while creating visual depth and unfolding a narrative of traditional culture. In response, this packaging design not just inherits but also evolves the blue and white porcelain craftsmanship, and incorporates the theme of the Year of the Dragon, ultimately transcending the stereotypes of conventional liquor packaging. The outcome is a design with distinctive aesthetic appeal and profound cultural significance.
- Research
- This packaging design bridges the gap between traditional art and the tastes of modern consumers by integrating blue and white porcelain, as well as the historical and cultural significance of the Year of the Dragon. This fusion underscores a dedication to inheriting and innovating traditional culture and Chinese Baijiu industry. To highlight the premium quality and rarity of Chinese Baijiu, two distinct packaging variations have been crafted for the 30 year aged and 50 year aged varieties.
- Inspiration
- The bottle serves not only as a liquor vessel, but also as a modern interpretation of blue and white porcelain culture. This packaging integrates elements of this renowned traditional porcelain culture, highlighting the allure and historical significance of traditional Chinese art. The inspiration from blue and white porcelain is enriched by the theme of the Year of the Dragon, adding a mysterious sense and auspicious symbolism to the packaging while celebrating the charm of traditional culture.
- Project Duration
- The design and development of this packaging started in Chengdu at the end of 2023. It was introduced to the Chinese market in January 2024.
- Operation Flow
- To harmonize aesthetics with practicality, the design team has intricately adorned the bottle with original Loong motifs and outlined Chinese zodiac characters in gold, enriching the overall visual allure. The cap, shaped like the head of the Loong and coloured in gold, serves as a focal point, and elevates the opening experience into a unique and refined interaction with consumers. Modeled after the Yuhuchun vase, the bottle features a slender neck for easy handling while serving the liquor.
- Team Members
- Hai Zhu
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