Silfur Kvikmynd · 2024
Freeway Loud Þrívíddar vöruhreyfimynd
- A' Design Award í silfri 2024 in Kvikmynd
- CLIENT: Morgan Studio
- Estimated Number of Design Views: 68,279
- Verification code DAC503F51C · Verify this award
Colors
About Freeway Loud Þrívíddar vöruhreyfimynd
Freeway Loud er þrívíddar vöruhreyfimynd sem gerð var fyrir skófatnaðarvörumerki. Hreyfimyndin sýnir skó í iðnaðarumhverfi, þar sem vélar virðast vekja vöruna til lífsins. Skórinn var mótaður með hard surface tækni í 3ds Max, með ljósmyndir sem viðmið. Áferðir voru byggðar á leðurmyndum og stafrænum penslum, og senurnar voru myndgerðar með Vray í upplausninni 1920 sinnum 1080 punktar. Hreyfimyndin var gerð til notkunar á netinu og markmiðið er að vekja athygli með myndefninu einu saman, án útskýrandi texta.
About the A' Design Award í silfri
Freeway Loud Þrívíddar vöruhreyfimynd vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Freeway Loud Þrívíddar vöruhreyfimynd sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Freeway Loud Þrívíddar vöruhreyfimynd er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.
Press Kit
- Unique Properties
- The idea was to give the product a modern aspect by the use of futuristic elements and the industrial machines that brings the shoe to life.
- Dimensions & Packaging
- 1920X1080
- Tags
- shoe, cgi, footwear, fashion, 3d boot, cgi boot, vessi
- Production Technology
- The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering.
- Design Challenge
- The hardest part putting all the scenes in the same mood, considering that where a lot of different environments.
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- We where inspired by the industrial process and the technology involved in all the shoe construction process. As reference we used a lot of company local machines that are used on the shoe construction process.
- Project Duration
- The project toke around 2 months to get done, starting on the planning stage, in Franca, SP, Brazil.
- Operation Flow
- The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
