Fiery Spark Feifei Vörumerkjapersóna by Fei Tian, Ning Huang and Wenqing Zhu is a highly esteemed winner of the very prestigious 2025 A' Design Award í silfri in Auglýsinga-, markaðs- og samskiptahönnun Competition Category.
SilfurAuglýsingar· 2025
Fiery Spark Feifei Vörumerkjapersóna
by Fei Tian, Ning Huang and Wenqing Zhu
Client: iflytek Co.,Ltd.
A' Design Award í silfri Winner in Auglýsingar Category
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The Design
About Fiery Spark Feifei Vörumerkjapersóna
Fiery Spark Feifei er vörumerkjapersóna sem hönnuð var fyrir iFLYTEK, fyrirtæki sem starfar á sviði gervigreindar. Persónan hefur einfalt form með straumlínulaguðum línum og vingjarnlegu yfirbragði. Hvítur er ríkjandi litur og tjáir opna möguleika á sviði gervigreindar, en áherslulitir eru sóttir í vörumerki fyrirtækisins. Fiery Spark Feifei gegnir hlutverki aðstoðarmanns á netinu, á vefsíðu fyrirtækisins og í smáforritum þess, þar sem persónan býður upp á spurninga- og svaraþjónustu. Persónan birtist einnig í menningartengdum vörum, herferðum og á sýningum.
The Recognition
About the A' Design Award í silfri
Fiery Spark Feifei Vörumerkjapersóna vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Fiery Spark Feifei Vörumerkjapersóna sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Fiery Spark Feifei Vörumerkjapersóna er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Fiery Spark Feifei is derived from iFLYTEK's deep insight and profound vision for AI. As the visual focus, Fiery Spark Feifei symbolizes Artificial Intelligence (AI), expressing iFLYTEK's mission of promoting tech progress and building a better world. The iFLYTEK Spark logo on the backdrop consists of variants of letters“A” and “I”, which epitomize the word AI, echoing the enterprise's field of operation. It uses a fire-like form to highlight the brand's concept of empowering the world with AI.
- Dimensions & Packaging
- Fiery Spark Feifei provides innovative technological solutions for the development community to facilitate technological communication and knowledge sharing. It also brings intelligence and convenience to consumers. Fiery Spark Feifei appears online and offline through various channels to enhance people's recognition of AI technologies, promoting social development to build a better world.
- Tags
- IP character design, dynamic but amiable appearance, functional but aesthetic design, flexibile and expandable, intelligent assistant, connection of brand and users
- Production Technology
- Fiery Spark Feifei takes white as the dominant color, meaning infinite possibilities in the AI industry and expressing the brand's open attitude toward users, so everyone can be a co-creator using their imagination and creativity. It is also decorated with the iconic colors of its brand logo to preserve its technological nature and improve its brand recognition, exuding a minimalist aesthetic.
- Design Challenge
- The challenge is how to create a brand-featured IP character that can convey the brand's core values. Fiery Spark Feifei, as the visual focus of this IP character, symbolizes that Artificial Intelligence (AI) is just like a superman rushing out of the sky with great momentum. And the fire-like iFLYTEK Spark logo on the backdrop echoes the enterprise's field of operation. The whole IP character highlights the brand's constant pursuit of innovation and confidence in leading the AI industry.
- Research
- Amid the fast-paced growth of AI technology, iFLYTEK rolls out the IP character Fiery Spark Feifei to help convey its brand core values. Fiery Spark Feifei is not only an epitome of iFLYTEK's brand image, but also an embodiment of the brand's mission of building a better world with AI technologies. Fiery Spark Feifei utilizes sleek lines to create a dynamic and amiable IP character, reflecting iFLYTEK's constant pursuit of innovation, openness, and inclusiveness.
- Inspiration
- Fiery Spark Feifei is an IP character of iFLYTEK, aiming to spread the brand concept of empowering the world with AI to build a better world. It boasts a minimalist brand-featured appearance, offering an amiable visual experience and bridging the gap between the brand and its users. It presents in multiple forms to highlight iFLYTEK's mission of providing AI services, thus enhancing users' brand recognition.
- Project Duration
- The project started in February 2024 in Hefei.
- Operation Flow
- Fiery Spark Feifei acts as an online intelligent assistant in iFLYTEK's official website and applications, delivering intelligent but personalized Q&A services. In addition, it presents in tangible forms in the real world through a range of cultural and creative products, introducing the brand to people in various campaigns and exhibitions to strengthen the corporate identity and brand affinity.
- Team Members
- Fei Tian, Ning Huang, Wenqing Zhu
- Image Credits
- iflytek Co.,Ltd.
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